What is the Disadvantage of BigCommerce? Explained by Paul Seibert

the Disadvantage of BigCommerce

Navigating eCommerce platforms can be akin to selecting the right tool from a well-stocked toolbox; each has its inherent strengths and specialized functions. As a seasoned craftsman in the digital commerce space, one is often confronted with BigCommerce’s limitations. Reflecting on the myriad eCommerce journeys I’ve embarked upon with clients, it becomes evident that while BigCommerce might present a seemingly robust solution, certain deficiencies emerge—particularly for enterprises scaling at a rapid pace.

 

Customization Constraints

Diving deeper into the fabric of BigCommerce’s architecture, one encounters boundaries in customization that may not be initially apparent. Flexibility is paramount in eCommerce, yet BigCommerce at times enforces a framework that resists deviation. When unique business requirements demand bespoke functionalities, the platform’s structured environment can stifle innovation, forcing businesses to trade custom-tailored solutions for a one-size-fits-all approach. This inflexibility can hinder differentiation and, ultimately, competitive edge—a critical consideration for businesses aiming to stand out in a crowded digital marketplace.

 

Limitations in Site Design Flexibility

BigCommerce’s framework, although user-friendly, imposes design constraints. Companies seeking a unique branding experience may find these restrictions stifling, as templates limit creative expression.

The platform’s storefront editor and theme marketplace offer convenience but can trail behind when advanced customizations are required. This could bottleneck a brand’s vision, keeping storefronts within a familiar resemblance.

BigCommerce’s design environment restricts deep customization, favoring stability over flexibility.

Stepping into the bespoke territory with BigCommerce can be challenging; the platform’s architecture isn’t as malleable as some competitors’. When distinctiveness is key for brand identity (a common necessity within the digital commerce sphere), such rigidity in design can impede the desired consumer experience.

 

Challenges with Complex Custom Features

Integrating sophisticated custom features can be quite cumbersome on BigCommerce. Businesses with unique requirements might struggle with the platform’s limitations.

Since its inception, BigCommerce has favored out-of-the-box solutions over malleable frameworks, which simplifies the initial setup but can hinder complex feature development. Thus, brands aiming for a highly tailored eCommerce presence may find themselves at an impasse.

Indeed, as a former insider of NetSuite’s SuiteCommerce Advanced Group, I can attest to the challenges that arise when attempting to push beyond BigCommerce’s standard offerings. The platform is not inherently designed to accommodate bespoke functionality with ease.

Overcoming these barriers requires not only technical expertise but also a creative approach to problem-solving. Often, the solutions necessitate finding third-party applications or custom scripting, which may introduce additional maintenance overhead.

The need to integrate external systems can also lead to additional complications and costs. For businesses scaling rapidly, such constraints are far from ideal and can stifle innovation at a critical time.

 

Scalability Roadblocks

BigCommerce’s structured simplicity slowly morphs into rigidity as businesses expand. It’s a paradoxical twist where earlier benefits become growth constraints, especially when scaling demands bespoke solutions.

At the heart of BigCommerce’s limitations lies its fixed architecture. It’s not inherently flexible like open-source alternatives, which often means custom scale-up solutions are convoluted or simply unworkable, impacting strategic business growth.

Limited customization options become particularly apparent as companies scale and need unique features. This can force a platform migration, disrupting business continuity and customer experience.

 

Handling Traffic Spikes

In the nuanced realm of eCommerce, a platform must proficiently manage abrupt surges in traffic, ensuring stability, scalability, and the consistent delivery of an uninterrupted shopping experience. However, BigCommerce’s architecture, while robust, constrains when extreme traffic spikes occur, potentially throttling the user experience.

Such constraints challenge BigCommerce under heavy load. These are the moments when latency can betray customer expectations.

Indeed, the ability to scale server resources dynamically is not BigCommerce’s most potent offering, which can lead to performance degradation during peak times.

Moreover, their predetermined resource allocation per plan can provoke bottlenecks during promotional events, eclipsing the seamlessness of customer transactions with unwelcome delays.

While other platforms use autoscaling technologies to accommodate fluctuating demand, BigCommerce requires manual plan upgrades, invariably leading to a reactive, rather than proactive, approach to mitigating traffic-related disruptions.

Consequentially, your ability to seize momentary market opportunities could be stifled due to BigCommerce’s plan-based limitations. Rapid scalability during high traffic events becomes a poignant challenge requiring foresight and meticulous planning.

The Disadvantage of BigCommerce

Upgrading and Expansion Limitations

BigCommerce’s rigidity can be a hindrance to growth and scalability. This stems from the strict tiers and preset functionality within the platform’s structure.

Upgrading your BigCommerce plan is a requisite for growth, but it often brings unanticipated complexity and delay to what should be a seamless process.

Each tier jump necessitates meticulous migration and adaptation tasks which, if not executed perfectly, can disrupt ongoing business and introduce costly downtime.

Enhancing a store on BigCommerce can also mean additional costs as native features become insufficient, forcing merchants to rely on third-party applications and services.

And when custom solutions are imperative for differentiation, BigCommerce’s framework may not accommodate the unique needs of a business, leading to possible competitive disadvantages.

 

Integration Complications

In the pursuit of comprehensive enterprise solutions, businesses may grapple with BigCommerce’s limited native integration capabilities, especially when integrating with complex backend systems such as ERPs or CRMs. The reliance on third-party connectors or custom-API development can invoke unforeseen challenges, particularly in maintaining real-time data synchronization or complete functionality congruence. This not only prolongs the integration timeline but also increases the potential for errors, risking the integrity of cross-departmental data flows—a crucial aspect for streamlined operations.

 

Third-Party App Dependencies

BigCommerce’s platform often necessitates the integration of third-party apps to extend functionality beyond its core offerings.

  1. Cost Implications: Reliance on external apps can significantly inflate operational costs, particularly if the chosen apps operate on a subscription model.
  2. Complexity and Compatibility: Managing multiple apps introduces complexity and raises potential compatibility issues, resulting in increased maintenance overhead.
  3. Performance Impact: Additional apps can affect site performance, slowing down page load times and negatively impacting user experience.
  4. Vendor Lock-in Risk: Dependence on third-party solutions may lead to vendor lock-in, restricting flexibility and leverage over future development choices.
  5. Data Security Concerns: Integrating with multiple vendors increases the attack surface for data breaches, necessitating stringent security assessments for each app.These dependencies not only introduce potential security and performance concerns but also generate unforeseen expenses.

Layering external applications onto the core platform can significantly alter the eCommerce ecosystem, potentially complicating future scalability and integration efforts.

 

Native Feature Shortcomings

When utilizing BigCommerce, certain native functionalities fall short of comprehensive business needs.

  • Limited International Selling Capabilities: challenges in currency conversion, tax compliance, and multilingual support.
  • Inadequate Reporting Features: basic reporting without the depth required for strategic analysis.
  • Restricted B2B Functionality: lacks sophisticated wholesale, pricing, and customer segment management.
  • Mediocre SEO Capabilities: basic tools without advanced customization for highly competitive landscapes.
  • Constrained Customization Options: limited ability to alter core functionalities or advanced UX design constraints.

These inherent limitations often necessitate the incorporation of third-party solutions. Addressing these gaps through add-ons can escalate costs and add complexity to system management.

 

Cost Considerations

When projecting the total cost of ownership for BigCommerce, it’s essential to scrutinize not just the subscription fees, but also the ancillary expenditures that surface over time. These include costs tied to necessary third-party integrations, themes, and applications, as well as transaction fees which can quickly accumulate and impact your financial forecast in the long term.

Understanding the financial implications of scalability with BigCommerce is also crucial. As businesses grow, the need for additional features can drive expenses upward. It’s pivotal to account for the potential increase in costs as you expand your digital footprint and seek to enhance your eCommerce capabilities within their ecosystem.

 

Hidden Fees and Upsells

Similarly, BigCommerce’s pricing structure might appear straightforward initially, but additional costs invariably surface as the enterprise scales. These hidden fees often emerge when specific functionalities necessitate premium service tiers or add-ons, leading to unplanned financial outlays.

Behold the complexity behind every click. Additional features on BigCommerce are seldom gratis, spawning unexpected expenses.

Moreover, elements such as increased API calls, which are quintessential for enhanced connectivity with third-party apps, accrue additional charges, raising operational costs imperceptibly.

Stealth costs loom large in the guise of payment processing fees. Each transaction on BigCommerce involves a cost, a trickle that can swell into a torrent with increased sales volume, eroding profit margins.

Providers often dangle the promise of free themes, yet the most effective, sophisticated designs are typically behind a paywall. This inevitably leads to additional expenditures for businesses striving to stand out in the crowded online marketplace.

Remember, the devil is in the details with platform’s fee structure. Candidly analyzing BigCommerce costs upfront can prevent budgetary surprises down the road, ensuring a clearer financial trajectory.

 

Total Cost of Ownership Concerns

When evaluating BigCommerce, discern the intricacy of its cost structure. Initial fees, seemingly modest, often burgeon over time with escalating feature demands and usage levels.

Cost predictivity must be a paramount consideration in platform selection. BigCommerce’s pricing can oscillate with growth.

Indeed, variable expenses can surge as business scales, magnified by platform limitations (storage, bandwidth, etc.) and necessitating upgrades.

Consider each incremental feature as a potential cost center. Customization and advanced functionalities typically entail ongoing investment, impacting the balance sheet over time.

While BigCommerce boasts an alluring upfront cost, the long-term financial commitment can be stealthier than anticipated, pivoting on add-ons and operational necessities that complicate the budget.

Hence, one must vigilantly forecast BigCommerce’s total cost of ownership. Thorough analysis may reveal hidden long-term costs that belie initial affordability.

The Disadvantage of BigCommerce

What are the disadvantages of using BigCommerce?

While BigCommerce offers numerous advantages for eCommerce businesses, it is important to also consider its potential disadvantages. Here are a few drawbacks to be aware of when using BigCommerce:

  1. Limited customization options: While BigCommerce provides a wide range of templates and themes to choose from, the platform has limitations when it comes to customization. This can be a hindrance for businesses with unique design preferences or specific branding requirements.
  2. High learning curve: BigCommerce can be complex for beginners or those without technical expertise. The platform requires a level of technical understanding and familiarity with eCommerce concepts, which may pose a challenge for some users.
  3. Cost considerations: While BigCommerce offers different pricing plans to suit various business needs, it may be relatively more expensive compared to other eCommerce platforms. The cost of additional features or integrations can add up, especially for small businesses or startups with limited budgets.
  4. Limited app marketplace: While BigCommerce provides an app marketplace with various extensions and integrations, it may not have the extensive offerings that other platforms like Shopify have. This limited selection of apps can restrict the ability to add specific functionalities or integrations to the online store.
  5. Platform dependencies: As a hosted platform, BigCommerce relies on its infrastructure and servers. Any issues or downtime experienced by the platform can directly impact the availability and performance of your online store. While BigCommerce has a high uptime rate, this dependency may lead to potential disruptions.It is important to evaluate these potential disadvantages against the specific needs and goals of your eCommerce business to determine if BigCommerce is the right platform for you.

 

Can you list some drawbacks of using BigCommerce?

While BigCommerce is a powerful eCommerce platform, it does have a few drawbacks to consider. Some of the drawbacks of using BigCommerce are:

  1. Customization limitations: BigCommerce provides a range of templates and customization options, but it may not be as flexible as some other platforms when it comes to making extensive changes to the design or functionality of your store. If you have unique requirements that go beyond what the platform offers, you may face limitations.
  2. Cost: BigCommerce is not the most affordable eCommerce solution on the market. While it offers different pricing plans to accommodate businesses of varying sizes, the monthly fees can be higher compared to some other platforms. Additionally, there may be additional costs for add-ons, themes, or integrations, which can increase your expenses.
  3. Learning curve: While BigCommerce has a user-friendly interface, mastering all of its features and tools may require some time and effort. If you are new to eCommerce or have limited technical expertise, it may take a while to fully understand and utilize the platform to its fullest potential.
  4. SEO limitations: While BigCommerce has built-in SEO features to optimize your store for search engines, it may not provide the same level of control and customization as some other platforms. If you have advanced SEO requirements or prefer a more hands-on approach, you might find BigCommerce’s SEO capabilities to be somewhat limited.
  5. Transaction fees: Depending on the pricing plan you choose, BigCommerce may charge transaction fees on top of the monthly fees. This can impact your profit margins, especially if you have a high volume of sales. It’s important to consider these fees when evaluating the overall cost of using the platform.Despite these drawbacks, BigCommerce remains a popular and reliable eCommerce solution for many businesses. It offers robust features, scalability, and security, making it a viable choice for online stores of all sizes. Nonetheless, it’s important to carefully assess your specific needs and compare them with the platform’s limitations before making a decision.

 

What are the limitations or downsides of choosing BigCommerce as an eCommerce platform?

Like any eCommerce platform, BigCommerce has some limitations and downsides that you should consider before making a decision. Here are a few:

  1. Customization Limitations: While BigCommerce provides a range of customization options, there may be some limitations when it comes to highly specific or complex customization requirements. Customizations beyond the platform’s capabilities may require hiring a developer or may not be possible at all.
  2. Technical Expertise: While BigCommerce offers a user-friendly interface, it may require some technical expertise to fully leverage its features and functionalities. Users with limited technical knowledge may face difficulties in navigating and optimizing the platform effectively.
  3. Pricing Structure: While BigCommerce offers different pricing plans, the cost can be relatively higher than some other eCommerce platforms. Smaller businesses with limited budgets may find it challenging to afford the higher pricing tiers that offer more advanced features.
  4. Plugin Integration: BigCommerce offers a range of plugins and integrations. However, it may not have the same extensive library of plugins as some other platforms like WooCommerce or Magento. This may limit the availability of certain extensions or integrations that your business may require.
  5. Transaction Fees: Unlike some other eCommerce platforms, BigCommerce charges transaction fees on top of the regular subscription fees. These fees can add up, especially for businesses with a high volume of sales, impacting the overall profitability.
  6. Search Engine Optimization (SEO) Limitations: While BigCommerce offers built-in SEO features, its capabilities may not be as extensive as some other platforms. This may limit your ability to optimize product pages and content for search engines, potentially affecting your online visibility and organic traffic.
  7. Limited Control: As a hosted platform, BigCommerce controls the infrastructure and backend aspects of your online store. While this can be convenient for many businesses, it also means that you have limited control over server-side configurations and optimizations. Despite these limitations, it’s important to note that BigCommerce remains a popular and reliable eCommerce platform many businesses use. It’s essential to assess your specific business needs and priorities to determine if BigCommerce is the right fit for your eCommerce venture.

 

In conclusion, when it comes to understanding the disadvantages of BigCommerce, the SCG Team is your go-to resource. With our extensive experience and expertise in the eCommerce industry, we have helped numerous clients across various industries navigate the challenges that come with BigCommerce. Whether you’re a C-Level Executive, IT Manager, Operations Manager, Sales and Marketing Professional, eCommerce Manager, or Financial Controller, our team is here to provide you with the insights and solutions you need. Don’t let the disadvantages of BigCommerce hold you back from achieving your business goals. Contact the SCG Team today via our site chatbot, hello@seibertconsulting.com, or give us a call at 760-205-5440 or send us a text at 510-962-7465. Let us help you overcome the challenges and unlock the full potential of your eCommerce business.