1) Oracle | Bronto provides a native connector that is developed and supported by Oracle for Shopify and Shopify Plus web stores:
When dealing with connectors and integration as a service technology, it is important to understand that your data, and the quality of your data, can only be assured by the quality of the connector technology and the reliability of the data sinking and normalization functionalities provided by that software. It helps to have companies backing that technology that have the greatest budget for items such as research and development, and Oracle NetSuite and Bronto fit the bill. It is important to work with well-resourced and well financed companies that cannot only afford the research and development dollars for new features but can also provide adequate service level agreements for technical support and maintenance of existing implementations.
Again, here Oracle | Bronto really shines, and you will appreciate that level of service and reliability as a Shopify or Shopify Plus merchant, because that is the level of reliability and service to which you been accustomed. Less mature applications in the ESP, or email service provider marketplace, may be able to provide the same basic functionality as Oracle | Bronto, but without the ability to ensure the quality of that data, and the completeness of the field sets that are provided, it will be impossible to provide all of the transaction and product database based use cases and functions that a robust ESP like Bronto can provide.
2) Oracle | Bronto is supported by Oracle | NetSuite:
As previously stated, Oracle after the acquisition of NetSuite Bronto as provided Bronto with not just an expanded marketplace of applications and integrations but has also resulted in major capital expenditure investments in number and capability of data centers and cloud infrastructure. This results in higher deliverability rates and more trouble-free sending on Oracle owned cloud infrastructure. In terms of email deliverability, a business is entitled to the service level that an enterprise pays for, and with the investment in the Oracle cloud infrastructure, the ROI that can be expected is secured.
3) Oracle | Bronto is robust and mature as an ESP, perfect for Shopify or Shopify Plus:
Bronto has been around in the ESP, or email service provider, marketplace for quite some time. The product is and never was as well-known as its lower end competitors such as MailChimp and get response, however that has as much to do with Bronto’s traditional focus on midmarket clients as it has to do with any particular marketplace focus that has been ascribed to the software by Oracle since the acquisition. Simply put, Bronto has always been an ESP that is tailored for the segmentation and transaction-based account servicing emails that are the bread-and-butter of effective marketing and customer relationship management operations for small and medium-size, midmarket businesses. Bronto excels in this, not only with their training and feature set, but also with the architecture and user experience baked into the product management decisions of the product. As a mature email service provider application, Bronto is feature complete, and they are pretty bill configurations and automated workflows that are readily available within the product for the most used communication sequences for midmarket companies.
4) Oracle | Bronto has advanced segmentation for Shopify and Shopify Plus merchants:
Segmentation, or the ability to separate out customers into various behavioral, transactional, or demographic awards, is an advanced capability that enables much more sophisticated and targeted promotions and prospecting using an email service provider such as Bronto. Again, Oracle | Bronto provides these workflows as preconfigured templates that enable small and midmarket enterprises to get up to speed quickly and to create DIY, or do-it-yourself, email and you GC, or user generated content, sequences quickly and easily.
Advanced segmentation is what separates the feature set of Oracle | Bronto from the lower end products in the email service provider marketplace. Today’s merchants, in both business to consumer and business-to-business use cases, are demanding the ability to present customize, the spoke user experiences that are tailored for the persona or demographic profile of each individual web customer. The only way to effectively provide this type of functionality is with the advanced customer segmentation options that Oracle | Bronto can provide.
5) Oracle | Bronto provides transactional emails for Shopify or Shopify Plus merchants:
Transactional emails are emails that are based upon actions that a web store user has taken, represented by transactions or purchases online. Transactional emails can also take the form of automated sequences such as brows or cart abandonment sequences. These types of account servicing emails typically enjoy very high open rates for emails, with many of our Siebert can group clients using Oracle | Bronto seen open rates of up to 33 times higher than the open rates typically experienced for regular non-segmented emails.
Transactional emails such as event promo reminders enjoy 50 to 60% higher open rates than standard emails, thus validating the efficacy of leveraging customer segmentation in your outbound email marketing efforts for e-commerce. The welcome series that can be easily configured via preset templates in any Oracle | Bronto implementation is an automated sequence that welcomes a new web store customer to your store into your brand. The welcome sequence can contain several emails sent over a predetermined and preset set of intervals that can encourage and engender a natural conversation flow via web store customers primary communication channel, email.
Using this functionality to segment messages to hire pain high-end customers that may be interested in purchasing more expensive higher end items Oracle | Bronto customers can typically enjoy 21% click through rates for appropriately targeted promotions and offers, several times above the accepted industry norms. The ability for Oracle | Bronto to connect natively with a merchants Shopify or Shopify Plus customers and web store product database, utilizing NetSuite connector technology is what can allow detailed and targeted transactional emails from Shopify or Shopify Plus using Oracle | Bronto.
6) Mating Bronto with Shopify future proofs your web store:
By adopting leading cloud-based technology such as both Shopify or Shopify Plus e-commerce along with Oracle | Bronto email marketing, a business to business or business to consumer web merchant has not “wall themselves off” from future systems integration or scalability. A Shopify or Shopify Plus implementation that is mated with Oracle | Bronto, for instance, is a perfect candidate for combining with a ERP such as Oracle NetSuite.
This combination would result in near native functionality for all major e-commerce and enterprise resource planning functions and possible integrations. The ability to have “one throat to choke” is also an important consideration for many merchants. Contract renewals and new customer discounts can be leveraged to maximum effect when the majority of a merchant’s IT expenditure budget is focused on a vendor such as Oracle. Even if integrating with another ERP or other system such as Microsoft Dynamics 365 or Sage accounting, or even if a merchant adopts the single use software model, there is maximum stability afforded to merchants that decide to adopt Oracle | Bronto as the ESP, or email service provider to go along with the air Shopify or Shopify Plus web store.
As you can see from the reasons listed above, Oracle | Bronto is the perfect addition to any merchants Shopify or Shopify Plus web store implementation Oracle | Bronto provides a constellation of capabilities that may not be as immediately evident to a B2C or B2B merchant as email marketing. User generated content, or you GC, is an increasingly important functionality in today’s social media influencer driven e-commerce marketplaces.
Oracle | Bronto also features native connectors such as the social bridge to loyalty programs such as Annex cloud and other major service providers. Oracle | Bronto also nearly uniquely amongst the email service providers in the Shopify or Shopify Plus marketplace can interface at different levels of a merchant’s software stack, or infrastructure. For example, and Oracle | Bronto implementation can access records in both the Shopify and Shopify plus web stores and records at the e-commerce web store level, but also at the ERP “one system of truth” level.
With dozens of Shopify and Shopify Plus web store implementations under our belts, along with our expertise in custom themes and applications for the Shopify platform, the Seibert Consulting Group has a long history of working with our eCommerce Clients on Shopify Plus projects. We can show you how to source and list products from your Shopify or Shopify Plus web store, or how to provide your own brand’s DTC products in a customized theme for Shopify or Shopify Plus that is reflective of your company’s story and values.
To find out more about Shopify or Shopify Plus solutions for your business, find out more about the Private Shopify & Shopify Plus Apps offered by the Seibert Consulting Group like Dropified, Celigo, Optimize Upsell, or to set up a free demo of the Shopify or Shopify Plus eCommerce platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG team at hello@seibertconsulting.com.
