When starting a new Business, the Requirements may be very limited but as the Business expands the Requirements increase gradually and then exponentially. That is why NetSuite SiteBuilder was perhaps crucial for your Business’s eCommerce efforts at the beginning. Currently, you might be having difficulties imposed by NetSuite SiteBuilder’s deficiencies and limits on integrating new eCommerce features into Your Business. If that is the case, then you should consider upgrading your NetSuite eCommerce product from NetSuite SiteBuilder to SuiteCommerce Advanced. Here are some of the main reasons why your Business should upgrade from SiteBuilder to SuiteCommerce Advanced:
1. Optimized Design and Capability to Customize
The previous NetSuite eCommerce product, SiteBuilder, did not come with pre-built theme designs but merchants were offered theme-based templates and server-side configuration options for each section of a NetSuite SiteBuilder web store and its pages. However, there were many features that you could only access on a desktop device and the NetSuite SiteBuilder application was not mobile responsive. For instance, a web store user on NetSuite SiteBuilder was only capable of viewing their My Account section and checking out when using a desktop.
On the other hand, NetSuite SuiteCommerce Advanced comes with a highly responsive UI and offers merchants and their developers complete access to view the source code of the application, allowing developers to optimize UI designs and perfect UI and UX capabilities through pixel-perfect theme layouts. When merchants are given access to the source code, they get an opportunity to modify the main application services and features. Integrating NetSuite SuiteCommerce Advanced with other systems becomes much easier and faster than with the old, deprecated NetSuite SiteBuilder.
2. Advanced UI and More Opportunities for Sales
When it comes to eCommerce, the most important aspect is to convert potential customers to loyal customers. One of the key tools for converting customers is a good UI design. NetSuite SiteBuilder web stores invariably require additional customizations and costly plugins for an acceptable browsing experience. This makes customer conversion a hard task using NetSuite SiteBuilder, and one of the reasons why NetSuite has discontinued its support of the SiteBuilder product.
NetSuite SiteBuilder had a search engine that utilizes keywords to provide the SiteBuilder web store customer with an adequate search facility and relevant search results. However, the merchant does not have an opportunity to personalize content or make dynamic merchandising. Suppose the customer wants to use functions such as quick view, reviews, sharing and ratings. The merchant would then have to install additional add-ons to facilitate these features using NetSuite SiteBuilder.
NetSuite SuiteCommerce Advanced proves to be the most perfect tool for your business because it has a broad functionality out of the box which is meant for maximizing the potential sales, facilitating customer retention and aiding customers to find the products they are looking for quickly and easily. NetSuite SuiteCommerce Advanced also integrates out-of-the-box Elastic Search, type-ahead recommendations, fuzzy matching and other criteria for searching. In fact, NetSuite SuiteCommerce boasts dynamic merchandising capabilities and faceted navigation that functions per heuristic data gathered by your NetSuite system.
Interestingly, merchants can create recommendation algorithms and display widgets with featured product selections based on items in the cart, location, browsing behavior, higher margins and best sellers to enhance the customer experience during the product browsing and online web store shopping experience using NetSuite SuiteCommerce.
3. High Performance, Fast and Secure Transactions
If you want to run a successful eCommerce web store, then you should consider investing in security, performance and speed to ensure that your web store customers can view different products in your assortment and selection quickly and easily. Using NetSuite SiteBuilder, the server-side and other software modules used to provide the online shopping experience were really an outmoded software architecture compared to NetSuite SuiteCommerce Advanced. This makes the experience of placing an order quite slow for your online web store customers which translates into a poor customer experience. The result of such poor customer experiences and web store performances is a low customer conversion rate.
When you migrate to NetSuite SuiteCommerce Advanced, there is a modern one-page architecture (OPA) for the application which enhances the speed and performance of your online web store. It also has a single secured domain across the entire shopping and checkout experience for enhanced security and customers will not have a hard time maneuvering on your web store with the advanced navigation and faceted search features of NetSuite SuiteCommerce Advanced. As a result, your Business will achieve high online sales and web store conversion rates using NetSuite SuiteCommerce.
In a Nutshell
Your Business has to expand beyond the limits of NetSuite’s deprecated SiteBuilder eCommerce product. One way of making your online sales expansion unlimited is by integrating modern eCommerce solutions such as NetSuite’s SuiteCommerce Advanced into your Business. NetSuite SuiteCommerce Advanced is the ultimate eCommerce tool your Business can utilize to win online sales in your market and meet your Customers’ requirements. Be bold and take your Business to the next level with the help of NetSuite’s SuiteCommerce Advanced.
You may have NetSuite ERP or SuiteCommerce, or considered these products in the past, but it takes a skilled NetSuite Veteran team to implement and maintain NetSuite SuiteCommerce correctly. We here at the Seibert Consulting Group can assist with that, as Official NetSuite Solution Provider Partners. We know exactly what you need to make your eCommerce Business a success online. Contact us, and we will be happy to assist.
To find out more about upgrading NetSuite SiteBuilder to SuiteCommerce Advanced for your Business, to find out more about NetSuite SuiteCommerce extensions and custom applications offered by the Seibert Consulting Group, or to set up a free demo of the NetSuite SuiteCommerce Advanced platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG Team at hello@seibertconsulting.com.
