ECommerce is a great way for your business to earn revenue today. In 2020, eCommerce sales crossed the $4.8 trillion mark. That new attainment was truly fascinating but how do you get a piece of this cake? First, you need an excellent online eCommerce platform.
Having an online store or platform comes with worries. For instance, you have to handle the maintenance, especially if you have to do everything yourself. But what if you had a better option like Shopify?
Well, there has been a lot of talks lately about the ease of working with Shopify themes. An important thing about setting up your store is your selection of a suitable theme. Shopify offers an unlimited number of free and premium themes that can easily align with Your Business’ needs. But, what is it about Shopify themes that make them a perfect selection for Your Business?
1. Shopify Themes Make Your Store Stand Out
Online shopping’s growth is at its best today because of an increasing need for convenience. The richest man alive, Jeff Bezos, owns the world’s biggest online shopping store, Amazon. The industry has bred billionaires such as Pierre Omidyar(eBay) and Jack Ma(Alibaba). Many people now see eCommerce as a viable business opportunity. The competition is increasing, and that’s why you will discover that you have lots of challengers on Shopify. But it doesn’t mean you can’t come out on top. First, you need to appear unique. How? By choosing a theme on Shopify. It does not end here; you have to customize the theme as you prefer such that it is different from the ordinary themes which other businesses have. As a result, you end up creating a lasting impression on your customer.
2. Shopify Themes Give Your Store an Excellent Initial Impression.
What your customers see upon visiting your site for the first time creates a huge difference. First impressions matter! You need to ensure that your store offers an appearance that customers like. As a result, you prevent the customer from choosing your competitor based on what they see. In a Kinesis Inc study, a customer decides whether to stay or leave your site in 5 milliseconds. Therefore, you have no option but to take advantage of the Shopify themes and make your User Interface (UI) look attractive.
3. Shopify Themes are Good for Brand Building
To succeed in business, you have to work on building a brand that customers associate with. It all starts with the public image your store puts out there. Building a brand has a long-term effect on where your store could be in the next five years, a decade, and beyond. Why? People like to buy from a place that shares the same values and beliefs as they do. So, how does this relate to Shopify’s themes? With these themes, you can create a perfect picture of your business which you want customers to see. This will include a logo—very unique for people to identify you. Also, improve the process of finding products, making an order, and checking out. The more comfortable and quicker the process, the higher the chances the customer will come back. Shopify comes with clear and highly optimized themes.
4. Shopify Themes Improve Your Sales Performance
It will not matter how good your eCommerce site appears if there is no Return On Investment (ROI). A perfect theme is one way to optimize your store for conversions or sales. How? First, have a theme with the best items on your left. A Shopify study shows that people read web content in an F-shaped format. This implies that the left side is the most scanned part of any website. Well, many of Shopify’s themes are in this format, hence making the checkout experience better. Why? F-shared themes and content aligned in an f-shaped manner mean that customers find it easier to follow through with the instructions and buy the ideal items hassle-free.
5. Shopify Themes Are Made for Mobile
A recent study shows that 80% of online store traffic comes from mobile devices. Furthermore, 64% of sales are made through mobile. So what do these stats mean? Well, you need a store that is mobile-friendly. All Shopify themes are design-sensitive and will shrink and expand to fit appropriately to any screen and offer an outstanding mobile shopping experience. This is because navigating the site becomes as easy as it would have been on desktop resulting in better conversions.
6. Shopify Themes Give Your Business An Opportunity to Grow
Now, it is essential to be optimistic about your online store. It all starts with believing that your store will grow. What this simply means is that you need a theme that can grow alongside your store. You need a platform that allows you to slowly expand—add more recent categories and products without doing a whole redesign of your platform. Shopify themes allow you to do that. You will not need to worry about improving your product range as you grow your enterprise.
In a nutshell, you must understand that your website’s design is vital in creating that impression you desire in your customers. So, take your time to sift through Shopify themes and choose a high-quality one that works for you. You may want to create one yourself, but it is more fantastic to buy a premium theme because it comes with that professional edge. Contact us at hello@seibertconsulting.com or 760-205-5251. We are veterans in eCommerce and Shopify.
