Many forward-thinking fashion Brands such as Gymshark and Skinnydip have adopted Shopify Plus. The number goes way beyond these two mentioned here. However, one question seems to continue to stick out, and this is why this platform is the seemingly first choice for any eCommerce store that wants to grow wildly in today’s social media influencer-driven online marketplace. In this blog article, you will discover the seven primary reasons why Shopify is the ideal choice for eCommerce fashion apparel and accessories brands.
- Shopify Plus is an easy to use platform, with straightforward administration features
These items are the first to strike your attention as the primary administrator user of Shopify or Shopify Plus as a business web store owner. The site is tremendously easy to go about behind-the-scenes, whereas the user experience you have with the admin panel on the platform comes with easy to understand training, forums, and instructions that make learning about the Shopify platform simple, making it easy to manage a fashion brand online presence and e-commerce operations.
- Easy to customize themes are a hallmark of Shopify Plus e-commerce
Fashion, apparel, and accessories brands admire the use of more visual and appealing front-end themes and designs. Most of the themes that tend to be used on Shopify Plus e-commerce web stores are easy to customize, making it the absolute preferred choice for any brand and marketing-conscious fashion enterprise.
The Shopify Plus platform allows you to use ‘sections’ a common characteristic of Magento Page Builder. The thing is tweaking these themes is easy, even with the least understanding of code.
- You can schedule content updates for your Shopify Plus web store.
Shopify Plus has a feature, Launchpad, which allows retailers to schedule content updates way before publishing time, allowing the content to post on autopilot without needing you or Shopify Plus web store administration resources from your company to be there at the time of publishing.
This gets even better, especially if you need to update and feature content and homepage banners regularly. You can apply this feature during influencer campaigns, promotions, or product launches.
Another interesting item is that your eCommerce team can lock homepages way before the product drops, planned discounts, and promotions.
- Shopify Plus allows for web store site automation.
Shopify Plus can do this with ease using Shopify Flow. This engine has a visual workflow builder and prebuilt templates allowing you to automate your eCommerce site quickly.
Shopify Plus comes with various other upsides, namely the ability to optimize and segment your web store customers, reviews tracking, marketing, orders, and inventory management, among other eCommerce features.
Shopify Plus automation capability is ideal for your fashion business if it has a broader customer base, sophisticated promotional campaigns, and more significant marketing campaigns. Automation makes it easy to manage these critical items for your eCommerce web store.
- Secure loyalty and reviews integrations with Shopify Plus
Most fashion businesses rely on user-generated content and customer reviews to drive sales in their online store. Therefore, you must provide some sophisticated loyalty programs and promotions for your customers to be led to your eCommerce web store. Shopify Plus allows you to do this using the partnerships it has with loyalty technology providers like Smile.io, YotPo, and LoyaltyLion, among other loyalty and review sites. The Seibert Consulting Group provides connections between Shopify Plus and Annex Cloud among other Shopify Plus loyalty provider technology partners.
Besides the integrations, you also can leverage Launchpad and Shopify Plus’s built-in marketing features to have segmented customer marketing campaigns. Moreover, to have some user-generated content for loyal customers and VIPs to improve conversion rates and user experience.
- Shopify Plus is very Quick to Setup
Shopify is also in partnership with Klarna, an original choice of eCommerce technology for fashion enterprises and consumers. An integration with Klarna implies hassles-free linking with an installment payments partner.
- Shopify Plus is Designed for growth and scalability
Shopify Plus is among the limited number of e-commerce platforms created to withstand any conceivable online web store growth level. The fantastic growth most fashion enterprises undergo is in dire need of a scalable platform such as Shopify Plus in order to support such levels of success. The streamlined admin and cloud setup of Shopify Plus means that you and your team only need to focus on merchandising and marketing instead of the configuration of this Shopify Plus online e-commerce platform.
Does this make Shopify Plus enough of a platform of choice for brands? Well, for many brands, the answer is a resounding yes. Yes, the site is secure, yes Shopify Plus is fast, and yes Shopify Plus is simple to use.
But, every fashion brand has to analyze all of the available options in order to make the correct decision in the e-commerce platform selection process. In case your online e-commerce business requires B2B and wholesale offerings, more marketplace integrations, and complex setups, and integration to a full ERP system like NetSuite from the Seibert consulting group to your Shopify Plus platform could work for you. Shopify Plus merchants benefit greatly from the greater inventory control, warehouse management, advanced revenue management, and accounting and finance workflow automation that can be achieved with integration to NetSuite ERP.
Nevertheless, it is essential to note that Shopify Plus is a big player in the e-commerce market for forward-thinking fashion, apparel, and accessories brands, and a solid choice for a successful eCommerce fashion business. For more assistance on exploring eCommerce options available and suitable for you, contact the Seibert Consulting Group.
With dozens of Shopify and Shopify Plus web store implementations under our belts, along with our expertise in custom themes and applications for the Shopify platform, the Seibert Consulting Group has a long history of working with our eCommerce Clients on Shopify Plus projects. We can show you how to source and list products from your Shopify or Shopify Plus web store, or how to provide your own brand’s DTC products in a customized theme for Shopify or Shopify Plus that is reflective of your company’s story and values.
To find out more about Shopify or Shopify Plus solutions for your business, find out more about the Private Shopify & Shopify Plus Apps offered by the Seibert Consulting Group like Dropified, Celigo, Optimize Upsell, or to set up a free demo of the Shopify or Shopify Plus eCommerce platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG team at hello@seibertconsulting.com.
