RJ Kool Parts
Their eCommerce site was suffering from slow page load times, poor mobile optimization, and suboptimal core web vitals.
About RJ Kool Parts
RJ Kool Parts, a subsidiary of RJ Kool, is a major supplier of commercial laundry equipment and parts, offering a vast inventory to clients across the United States. Specializing in OEM and factory original parts, RJ Kool supports the commercial laundry needs of industries such as healthcare, hospitality, and correctional facilities. Their operations span several states, with a focus on providing efficient and reliable laundry solutions through brands like Speed Queen, Unimac, and Wascomat.
Project Challenge
RJ Kool's eCommerce site, powered by SuiteCommerce Advanced (SCA), was experiencing a dramatic decline in organic web traffic, which impacted their visibility and ability to serve their wide customer base. The company sought the expertise of the SCG Team to restore and enhance their SEO performance using our SuiteCommerce SEO Rescue Plan.
- Decline in Organic Traffic: RJ Kool Parts saw a significant drop in search engine rankings, which affected their ability to capture new customers and serve existing ones.
- Site Performance Issues: The company's eCommerce site was suffering from slow page load times, poor mobile optimization, and suboptimal core web vitals, which negatively impacted their SEO performance.
- Inefficient Product Searchability: Due to poor indexing and SEO practices, many of their products were not being properly discovered by search engines, resulting in lost sales opportunities.
SCG Team's NetSuite Solution
1. Comprehensive SEO Audit and Rescue Plan
- The SCG Team conducted an extensive SEO audit of RJ Kool’s SuiteCommerce Advanced site to identify technical issues affecting their site’s performance.
- On-Page SEO Optimization: We optimized key product pages by improving metadata, implementing proper keyword strategies, and ensuring accurate indexing of all critical product listings.
- Core Web Vitals Improvements: By optimizing the site for mobile responsiveness and improving page load speeds, we ensured that RJ Kool met Google’s Core Web Vitals standards, improving overall search rankings.
2. Technical Enhancements
- We implemented backend enhancements to optimize site performance, including code cleanups and cache optimizations, to enhance user experience and improve conversion rates.
- Navigation and Site Structure: SCG Team improved the site's navigation, making it easier for customers to find and purchase the right parts for their commercial laundry equipment.
3. Ongoing SEO Monitoring
- After stabilizing the site’s SEO health, we provided RJ Kool with tools to monitor their site’s performance. The SCG Team continued to work alongside RJ Kool’s internal team to provide recommendations for ongoing optimization.
Results
- Restored Organic Traffic: RJ Kool Parts experienced a 40% increase in organic traffic within the first few months of implementing the SEO Rescue Plan, allowing them to recapture lost sales.
- Improved Site Speed and Usability: Core web vitals improved by 60%, resulting in better user experience and higher conversion rates.
- Higher Search Rankings: RJ Kool's site saw substantial improvement in search engine rankings for high-value keywords, ensuring better visibility and customer reach.
Conclusion
The SCG Team’s SuiteCommerce SEO Rescue Plan successfully revitalized RJ Kool’s digital presence, restoring their visibility in search results and driving meaningful traffic back to their eCommerce platform. By addressing technical SEO issues, improving site performance, and optimizing for search engine visibility, SCG Team helped RJ Kool Parts recapture valuable organic traffic that had been lost.
RJ Kool can now confidently serve their customers across multiple industries, ensuring they have access to the commercial laundry parts and equipment they need. The improved SEO performance has also positioned RJ Kool for long-term growth and success in the competitive commercial laundry equipment market.
For any business facing similar challenges with their SuiteCommerce Advanced site, SCG Team’s SEO Rescue Plan offers a proven strategy to boost traffic, improve user experience, and drive higher conversion rates.
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