Nature’s One®
They wanted their eCommerce platform to be launched on BigCommerce integrated with NetSuite ERP, and Klaviyo for email and SMS marketing as part of SCG Team’s "DTC Brand-in-a-Box" product.
Client's Background
Company: Nature’s One®
Industry: Organic Medical Nutrition
Founded: 1997
Headquarters: Columbus, Ohio
Website: Nature’s One
Nature’s One® is a pioneer in the organic medical nutrition category, recognized for introducing the first organic baby formula in the United States. With a commitment to research and development, Nature’s One has continually innovated to offer the best in organic and nutritional science, serving consumers nationwide and internationally.
Project Overview
Objective: Launch Nature’s One’s eCommerce platform on BigCommerce integrated with NetSuite ERP, and Klaviyo for email and SMS marketing as part of SCG Team’s "DTC Brand-in-a-Box" product.
Timeline: 90 days
SCG Team Products: NetSuite QuickStart, NetSuite SuiteSuccess for BigCommerce, Klaviyo Integration.
Key Technologies: BigCommerce, NetSuite ERP, Klaviyo, Shopify.
Challenges
- Zero-to-Cloud Implementation: Nature’s One needed a rapid deployment of a robust eCommerce platform that could seamlessly integrate with their existing NetSuite ERP system.
- Pandemic Pressures: The project was initiated during the height of the COVID-19 pandemic, amid a national baby formula shortage. It was critical to ensure that Nature’s One’s online platform could handle increased demand and provide a reliable source of baby formula to consumers.
- Scalability: The system needed to support both B2C and B2B transactions, with the flexibility to handle large-scale orders from retailers like Walmart and Target.
SCG NetSuite Solution
To address the client’s challenges, SCG Team developed a comprehensive plan focused on system stabilization, eCommerce optimization, and targeted digital marketing as follows:
- BigCommerce Implementation: SCG Team deployed Nature’s One’s eCommerce platform on BigCommerce, providing a scalable and user-friendly solution capable of managing both B2C and B2B transactions.
- NetSuite Integration: Utilizing SCG Team’s "DTC Brand-in-a-Box" service, the BigCommerce platform was fully integrated with Nature’s One’s NetSuite ERP system, enabling seamless order processing, inventory management, and financial reporting.
- Klaviyo Marketing Engine: The SCG Team integrated Klaviyo with BigCommerce and NetSuite, enabling Nature’s One to execute targeted email and SMS marketing campaigns based on customer data.
- Rapid Deployment: The entire tech stack was launched in just 90 days, ensuring that Nature’s One could meet the urgent demands of the market during a critical time.
Outcomes
- Successful Launch: Nature’s One’s BigCommerce platform, integrated with NetSuite ERP and Klaviyo, was successfully launched within the 90-day timeline, providing a robust solution for managing both consumer and wholesale transactions.
- Critical Supply Chain Resilience: During the pandemic, Nature’s One’s new platform became a vital resource, serving as the nation’s primary source of baby formula for a period, ensuring that families had access to essential nutrition products.
- B2B Expansion: The platform facilitated large-scale wholesale orders from major retailers like Walmart and Target, strengthening Nature’s One’s presence in the retail market.
- Post-Acquisition Success: Following the acquisition by Bobbie, the SCG Team re-launched the Baby’s Only brand site on Shopify, maintaining the “DTC Brand-in-a-Box” strategy to continue supporting Nature’s One’s growth.
Conclusion
Nature’s One’s partnership with SCG Team, The Seibert Consulting Group, exemplifies how a comprehensive, integrated approach to eCommerce and ERP can drive business success, especially during challenging times. The rapid deployment and robust integration of BigCommerce with NetSuite ERP allowed Nature’s One to meet critical market demands and scale its operations effectively. With the "DTC Brand-in-a-Box" product, SCG Team continues to support Nature’s One’s mission to provide high-quality organic nutrition products to families across the nation.
For more information on how SCG Team can transform your business with the "DTC Brand-in-a-Box" solution, visit our website or contact us today.
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