Lana Jewelry
They wanted to a solution that unifies B2C and B2B eCommerce operations and integrate with
luxury retail partners.
About Lana Jewelry
Lana Jewelry is a premier luxury jewelry brand known for its sleek, modern designs and high-quality craftsmanship. Catering to both B2C and B2B markets, Lana Jewelry required a robust and scalable eCommerce and ERP solution to support its growth, streamline operations, and enhance its digital presence across various sales channels.
Project Challenge
Lana Jewelry faced multiple challenges, including the need for a unified platform to manage both B2C and B2B eCommerce operations, stabilize their warehouse management system, and integrate their systems with luxury retail partners like Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bergdorf Goodman, Tiffany & Co., Bloomingdale's, and Macy's. They also needed a comprehensive solution to manage their promotions, loyalty programs, and dealer portals effectively.
SCG Team NetSuite Solution
The Seibert Consulting Group (SCG Team) delivered a complete digital transformation for Lana Jewelry through their SuiteCommerce Advanced (SCA) Quick Start product. The SCG Team’s approach included:
1. SuiteCommerce Advanced Implementation:
- Rapid Deployment: SCG Team successfully launched Lana Jewelry’s B2C and B2B SuiteCommerce Advanced (SCA) web stores within 90 days, providing a seamless and visually stunning eCommerce experience tailored to their luxury brand.
- Franchise Master Portal: The implementation included SCG Team’s proprietary ‘Franchise Master’ portal functionality, allowing Lana Jewelry to offer a self-service dealer portal with integrated sales and marketing creative assets, a learning management system (LMS), and comprehensive customer support.
- Multi-Site Configuration: The SCG Team set up SuiteCommerce multi-site functionality with SuiteCommerce Quick Start, enabling Lana Jewelry to manage multiple web stores under a unified platform.
2. NetSuite ERP Implementation:
- ERP Stabilization: The SCG Team stabilized Lana Jewelry’s existing NetSuite environment, optimizing their warehouse management processes and ensuring efficient operations.
- Advanced Financial Modules: Implementation of NetSuite Advanced Inventory Management (AIM), Advanced Revenue Management (ARM), SuitePayments, SuitePayroll, and Dunning modules to improve financial control and reporting accuracy.
- BigCommerce Integration: As part of their SuiteSuccess for BigCommerce product, SCG Team migrated Lana Jewelry’s eCommerce operations to BigCommerce within 90 days, including the deployment of BigCommerce POS Pro for enhanced omni-channel sales.
3. Custom UI/UX and EDI Integration:
- Custom BigCommerce Theme: The SCG Team delivered a fully customized BigCommerce theme, reflecting Lana Jewelry’s luxury brand aesthetic and providing a user-friendly shopping experience.
- EDI Integration: Seamless EDI integration with luxury retail partners including Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bergdorf Goodman, Tiffany & Co., Bloomingdale's, and Macy's, ensuring smooth order processing and inventory management.
- Advanced ShipHawk and ShipStation Integration: Integrated advanced shipping solutions with ShipHawk and ShipStation, optimizing logistics and ensuring timely deliveries.
4. Promotions Engine and Loyalty Program:
- Promotions Engine: Implemented a sophisticated promotions engine to support various marketing campaigns, discounts, and special offers tailored to Lana Jewelry’s customer base.
- Loyalty Program: Developed and deployed a comprehensive loyalty program to enhance customer retention and encourage repeat purchases, driving long-term brand loyalty.
Results
Enhanced Digital Presence: The fully integrated SuiteCommerce Advanced and BigCommerce platforms have significantly enhanced Lana Jewelry’s online presence, driving increased traffic and sales.
Operational Efficiency: With the stabilization of NetSuite WMS and the integration of advanced financial modules, Lana Jewelry achieved greater operational efficiency and accuracy across their supply chain and financial operations.
Seamless Retail Integration: The successful EDI integration with luxury retailers has streamlined Lana Jewelry’s B2B operations, ensuring smooth transactions and partnerships with high-end department stores.
Customer Engagement: The new dealer portal, promotions engine, and loyalty program have improved customer engagement, providing a superior shopping experience and fostering brand loyalty.
Conclusion
The SCG Team’s expertise in SuiteCommerce Advanced, NetSuite ERP, and BigCommerce implementation, combined with their rapid deployment capabilities, has empowered Lana Jewelry to achieve their business goals and position themselves as a leader in the luxury jewelry market. With a unified and optimized system in place, Lana Jewelry is now better equipped to serve their customers and retail partners, driving continued growth and success.
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