Keepsake Quilting and Pineapple Fabrics
They needed a more flexible, scalable solution that would streamline their backend systems,
including their NetSuite WMS.
Client's Background
Keepsake Quilting and Pineapple Fabrics are two of the largest providers of high-quality quilting fabrics, patterns, and kits in the United States. Known for their extensive range of products and loyal customer base, these brands have long been a go-to destination for quilting enthusiasts.
Project Challenge
Like many businesses operating on NetSuite’s SuiteCommerce Advanced (SCA) platform, Keepsake Quilting and Pineapple Fabrics encountered several issues related to SEO performance and site management. They needed a more flexible, scalable solution that would also streamline their backend systems, including their NetSuite WMS.
- SEO Underperformance: The brands saw a decline in organic search traffic and poor site performance on SCA.
- WMS Integration Issues: They faced challenges optimizing their NetSuite WMS, which impacted inventory management and overall operational efficiency.
- Limited Marketplace Flexibility: They needed the ability to sell across multiple marketplaces, including Amazon, while maintaining a seamless connection between B2C and B2B customers.
- Cost Management: With ongoing concerns over NetSuite licensing costs and platform constraints, the brands sought a more cost-effective solution.
SCG Team's Solution
The SCG Team stepped in to first stabilize their SEO performance with the SuiteCommerce SEO Rescue Plan and then managed a full migration to Shopify Plus, allowing Keepsake Quilting and Pineapple Fabrics to enhance both their B2C and B2B operations.
1. SuiteCommerce SEO Rescue Plan
- SEO Audit and Optimization: The SCG Team conducted an SEO audit and addressed performance issues by improving site speed, meta tags, and content structure.
- Core Web Vitals Optimization: The team improved core web vitals such as Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) to enhance user experience and search engine rankings.
- Content and Keyword Strategy: The SCG Team worked on refining the site’s keyword strategy and ensured optimized product pages to increase visibility and drive conversions.
2. NetSuite WMS Optimization
- WMS Integration: SCG Team implemented a full optimization of the NetSuite WMS to ensure smooth handling of inventory and order fulfillment. This resolved issues related to stock discrepancies and improved warehouse efficiency.
- Connector Support: SCG Team worked on enhancing the NetSuite Connector, ensuring seamless integration between their ERP system and eCommerce platform.
3. Migration to Shopify Plus
- Shopify Plus Migration: Once the SEO and WMS issues were stabilized, SCG Team migrated Keepsake Quilting and Pineapple Fabrics to Shopify Plus, enabling them to streamline operations and scale quickly.
- Marketplace Integration: SCG Team set up Shopify Markets, allowing the brands to sell across multiple platforms like Amazon and manage both B2C and B2B operations from one unified system.
- Global Sales Expansion: Through Shopify Markets, the brands were able to expand internationally, supporting global sales while retaining seamless management across marketplaces.
Outcomes
- Improved Organic Traffic: SEO optimization efforts resulted in a significant boost in organic search traffic and site visibility.
- Increased Operational Efficiency: The optimization of NetSuite WMS improved warehouse management, reduced errors, and increased overall operational efficiency.
- Scalable eCommerce Platform: The migration to Shopify Plus provided Keepsake Quilting and Pineapple Fabrics with the flexibility to scale both their domestic and international sales through B2C and B2B channels.
- Cost Savings: By transitioning away from NetSuite’s licensing model and onto Shopify Plus, the brands achieved greater cost efficiency while benefiting from enhanced platform capabilities.
Conclusion
With the SCG Team’s SuiteCommerce SEO Rescue Plan, NetSuite WMS optimization, and subsequent migration to Shopify Plus, Keepsake Quilting and Pineapple Fabrics not only stabilized their eCommerce operations but also unlocked new growth opportunities. By leveraging Shopify Plus’ flexibility, they are now able to support B2C and B2B sales on a global scale, significantly expanding their reach.
For brands looking to overcome the constraints of SuiteCommerce and improve SEO and operational efficiency, SCG Team provides a proven solution that delivers results across multiple platforms.
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