There is no doubt that the world’s population will always grow because every second a newborn is welcomed to the world. On the other hand, Google has revealed a 10% growth in the number of searches each year. This means that the growing number of google searches is directly proportional to the world’s population growth. From a business perspective, this means that there is a large market in the digital marketplace and Your Business needs to appear in the searches made by Google users.
Search Engine Optimization becomes a very crucial tool for every business that wants to take full advantage of the digital market. SEO is also very ideal for eCommerce businesses that aim at reaching their audiences and making their business more visible globally. This is because 95% of google searches only explore the results on page one, therefore, you must fight to be on the page if not the first search result on the first page. But how?
Basics of SEO
Search Engine Optimization is a process of making websites or web stores appear on the first page of google search without having to pay for ads or promotional services.
Before 2010, the SEO process was very simple. Only a few tricks and you would have your brand appearing on the first page. However, you could easily find yourself on the second or third page because the process is easy and simple.
With technology growth and advancements, Google search engines are currently based on highly sophisticated algorithms that ensure full-circle eligibility for a website to be on page one.
eCommerce SEO
Currently, websites that have manuvered their way to page one of google search are normally hard to take their place. That is the reason why SEO is very essential nowadays. SEO is the only tool to help Your Business go on top. Therefore, eCommerce businesses know that once they get to the first page, they will always appear there for months or years.
What Are The Factors That Influence SEO Performance?
1. Keyword Strategy
Keywords can also mean search terms or search queries. These are the words or phrases which users type on google search whenever they are looking for products or services. As you plan to make your eCommerce store stand out and appear on page one of the google search, here are the most important aspects you should identity:
- The search queries which your target customers use
- The search queries that will create the highest number of impressions and potential customers
Besides, you must also consider search intent and keyword volume because the aim is to always target the most important keywords while putting in mind your audience. Let’s imagine that you are selling a healthcare product that is very ideal for reducing weight. Would it be more ideal to target customers who search “weight loss supplement” or “ “detox weight loss”?
It is simple; suppose you are a delivery company that moves from place to place to deliver weight loss products to customers, it would be perfect to use weight loss supplements but if you are an eCommerce platform that sells products, then detox weight loss will be perfect because customers come to a store for a specific product.
To ensure that you have the best SEO, you should do an analysis of how users interact with your website once they maneuver to google search engine. Besides, Google, through its algorithm, analyzes your website based on given metrics such as page loading speeds and traffic.
2. On-Page Optimization
Once you have come up with a list of the keywords you would like to optimize, use those keywords on the specific pages which need to be promoted. For instance, your online store can be selling Christmas gifts and one of the products is the Christmas tree. To get the best SEO for your eCommerce store, you need to follow the best practices of SEO. To be precise, it will be prudent to include your keyword ‘Christmas tree’ in your URL component, meta tags, and on the actual page. A good SEO practice will not only help you to create a page that is relevant to the users who are looking for Christmas trees but also help the google search engine understand the intent and content of your page.
3. Backlinking
This is having other websites place a link to your website. Backlinks play a very crucial role in SEO performance because the more quality backlinks to your website the better the SEO. Backlinks basically act as votes and the more votes you have the higher rank you get on the search engine.
4. User Experience (UX)
The Google search engine analyzes the interaction between users and your website once they click on the search engine. The Google algorithm performs its analysis based on specific metrics such as page loading speed, the number of pages users visit, and the time the users spend when they visit your website. Fortunately, you have a view of these metrics just in your google analytics dashboard. To give a fair competition, google will compare these metrics with the websites you are competing with. Therefore, websites with the best performance and better User Experience by default get the top ranks.
In addition, google usually sends search engine robots to maneuver on your website. The robots will be able to determine if your website is offering a better customer experience to users or not. Suppose the robots encounter issues such as thin or empty pages, duplicate pages, or broken links, your SEO performance will certainly drop.
Conclusion
Taking Your Business to the next step can only come to reality if you have the right expertise to deliver outstanding solutions. At Seibert Consulting Group, we specialize in delivering modern solutions to businesses that aim at taking full advantage of the eCommerce platform. We always customize our solutions to align with Your Business requirements and goals. Let’s start talking about your project and find out how we can help your business grow. Get in touch with us via our chatbot or email hello@seibertconsulting.com and via our direct line at 760-205-5440.
