Any business’ goal is to experience a steady and manageable growth curve. However, this growth can quickly turn into a nightmare for your eCommerce web store when the demand for your products or services increases. The big question is whether you can handle that pressure when the solution is scalable in eCommerce.
A solution is said to be scalable if your ecommerce platform has the capability to:
- Handle an abrupt increase in traffic
- Manage fulfillment and order management
- Handle an increase in income orders
Scalability is essential because you need to have a platform that is ready to handle Your Business’ success. Nevertheless, given the unpredictability of consumer behavior, it is important to be ready for abrupt changes.
The instant fluctuations in the customer order and site traffic are things you need to know. This surge could be a result of some ads you had done or Your Business is getting more presence or maybe because your product just became necessary overnight due to a global occurrence such as COVID-19.
Role of speed and flexibility in scalability
It is unrealistic to think that you can control the traffic which your SuiteCommerce platform receives. During the design of your web store, consider the speed and flexibility that supports growth. More about these factors are as below:
1. Speed
Customers value a consistent and responsive online shopping experience. When your site takes long to load a page, there is 123% increase of visitors clicking away from your site. A frustrating web experience discourages customers from returning to your SuiteCommerce platform.
2. Flexibility
You need to be open-minded to what you offer your customers. Note that 30% of sales online are now made by phone. Therefore, you need to make the purchase of products on your platform easy. Improved views come from excellent web performance.
Besides, within SuiteCommerce and SuiteCommerce Advanced are features that make the ordering process more efficient and respond to request more spontaneously. Some of the features are as follows:
- On The Go: Allows customers to access and purchase products on your web store with any mobile device.
- Easy Reorder: A repeat buyer accesses purchase history and reorders something they had already purchased with a single click.
- Smart Upselling: A customer gets more relevant products considering what they have been purchasing overtime.
- Corporate Account Management: Allows customers to view their accounts, history of transactions, credit limits, online payments, and quotes.
What Next?
The good news is that, you can do much since you are using SuiteCommerce to run your site. Before doing anything, quickly carry out an SCA performance audit. This review will help you to discover many aspects about your web store that may need more attention.
Thereafter, you need to come up with a way to react and adapt to the market chances instantly. The best part about SuiteCommerce is that you have access to an integrated drag-and-drop Content Management System. With this, you can immediately update catalog, site information, and promotions without a developer’s help. Also, SuiteCommerce comes with a Single-Page Application architecture that allows you to give an improved experience to your customer there and then.
To get more techniques on how to optimize your SuiteCommerce web store in order to accommodate iterative market changes, contact us today at hello@seibertconsulting.com or 760-205-5251.
