How frequently do you check your email inbox each day? The answer will help you determine whether email marketing is vital or not. Even if you wasted a lot of time idly scrolling through your Facebook and Instagram feeds, you would eventually check your emails. You hardly ever get away from email blasts, newsletters, and promotions from past businesses you’ve done business with. Sometimes a message with an intriguing subject line will jump out in your crowded inbox, begging you to open it. If the information is valuable, you might tell your friends about it.
LEGAL DISCLAIMER: Seibert Consulting Group, SCG Team, is not affiliated with or endorsed by BigCommerce or Commerce Holdings, Inc. All references to ‘BigCommerce’ are for informational and historical purposes only. No current partnership, sponsorship, or certification is implied or asserted. All trademarks and registered trademarks are the property of their respective owners. Paul Seibert is a shareholder of Commerce Holdings, Inc.
Making your online store visible is the main goal of email marketing for online retailers. Email marketing can help you reach and engage with your target audience, even if you don’t have natural foot traffic like brick-and-mortar establishments. Despite the abundance of social media platforms, email remains the most economical marketing method. For every dollar invested, email marketing returns $38, which is 40 times more effective than remarketing on Facebook or Twitter.
However, the issue of choosing an email service provider still stands.
At SCG Team, Klaviyo is the email marketing tool of choice. Most new businesses begin using MailChimp to create email campaigns but rapidly become aware of its limitations. Due to the following advantages, we advise Klaviyo for eCommerce business owners seeking long-term growth:
Integrating BigCommerce deeply
The integration between Klaviyo and BigCommerce examines your valuable store data, including browsing habits and purchasing tendencies. While Klaviyo allows you to target your audience based on sophisticated segmentation, MailChimp mainly integrates with Google Analytics and offers limited data. You may, for instance, design your email’s content to appeal to folks who have seen a specific product. Your email marketing plan can go beyond the standard one-size-fits-all approach with Klaviyo.
Modern Automation
You can avoid the effort and hassle of designing your autoresponder sequence using pre-built, automated email flows. The sophisticated filtering of Klaviyo ensures that the relevant emails are delivered at the appropriate time by triggering emails based on tiers of relationships. You can opt-out of sending welcome letters to an existing customer or reach out to prospective customers with a special offer.
Efficient use
You don’t need to be a web designer to make eye-catching email newsletters. You can choose from a sizable selection of responsive eCommerce email templates at Klaviyo. With Klaviyo’s WYSIWYG email editor, you can easily drag & drop to customize your email layouts.
Reported ROI with accuracy
The ultimate objective of your email marketing campaign is conversion. Klaviyo tracks everything, including clicks and impressions. The ability to precisely track the amount of revenue that has been earned from particular campaigns is crucial. You may relax knowing that your marketing budget is monitored and evaluated.
Social Media Marketing
There are other uses for Klaviyo besides email. For improved targeting, you can use the consumer information gathered by Klaviyo in your Facebook Custom Audiences. According to changes in your segmentation, Klaviyo can automatically update your Facebook audience, saving you a time-consuming effort.
Pricing
Compared to MailChimp, all Klaviyo accounts are free for up to 2,000 subscribers and 250 contacts. From a financial standpoint, MailChimp is a fantastic option for start-up companies. However, Klaviyo’s in-depth analytics, A/B testing tools, and other advanced capabilities are well worth the money if you want to scale your eCommerce business in the long run.
Final Thought
Taking Your Business to the next step can only become a reality if you have the expertise to deliver outstanding solutions. At Seibert Consulting Group, we specialize in providing modern solutions to businesses that aim at taking full advantage of the eCommerce platform. We always customize our solutions to align with Your Business’ requirements and goals. Let’s start talking about your project and find out how we can help Your Business grow. Get in touch with us via our chatbot or email at hello@seibertconsulting.com and via our direct line at 760-205-5440.
