If you have an online shopping website, then you might have several concerns about revenue and getting customers. However, those are not the only challenging issues that your business might face. Actually, choosing an eCommerce platform is a massive hurdle in itself. Before we recommend the most alternative solution for your business, here are some of the aspects that come to your mind when finding an eCommerce platform.
- Search Engine Optimization
- Better Conversations
- Customer Retention and Engagement
- Integration of Multiple Channels,
- Web Store Security
- Web Store’s Running Cost
- Handling Growth and Scaling Your Business.
Thereafter, you have to select a perfect eCommerce platform from the 120+ that exist. Well, it is necessary to make the right selection of a solution that aligns with your business strategies and goals. The best part is that you can leapfrog all these issues and move your online enterprise over to an excellent platform like Shopify Plus. But what makes Shopify Plus a superb answer to the eCommerce issues that worry you?
Before we delve into Shopify Plus’ nitty-gritty, you must recognize that you’re choosing an eCommerce platform that works for many online businesses. In the financial last quarter of 2019 that was released in February 2020, Shopify posted a profit of $20 billion. This brought the full-year profit to $61 billion. Well, this was a growth of 47% from the previous year (2018). But this is not all it means for your business as an online merchant.
Right now, the store hosts over 2 million merchants spread across 175 countries around the globe and that is not all. There is more to say about Shopify.
1. Shopify Plus Has Impressive Scalability Levels
Shopify Plus’ design is such that you no longer need to be wary of an expansion crushing your online store. Why? The Plus platform is developed to handle any growth levels of your enterprise. You’re not limited anymore, as you can grow your online store to be as big as Bombas and Nestle.
Shopify Plus platform is a Software as a Service platform hence you can access it on your browser and carry on with your business in the cloud. Shopify Plus is 99.99% accessible at any time of the day. Shopify Plus platform offers you the capacity to handle four million hits every second and fulfill thousands of orders every minute without messing with your website’s performance. In addition, you have access to 200 terabytes of storage and limitless bandwidth. Therefore, you have lots of room to grow without fear.
2. Shopify Plus offers A Host of Customization Options
On launching Shopify Plus, you will be surprised at the wide range of themes available for use. You have access to 100+ premium themes and limitless options to customize your design as you desire. If Your Business is at an enterprise level where it needs to beef up its appeal and capability, there is CSS and JavaScript for you to use in improving your checkout experience.
Every theme’s design is quite responsive on all devices because most people prefer shopping over a mobile phone. For example, in the financial year that ended December 2019, mobile brought in 80% of profit to Shopify Plus compared to desktop. Moreover, 68% of orders for the last three months of 2019 came from mobile devices.
Now you have more power to customize your online store because of Shopify Plus’ introduction of “Sections” – a tool that allows you to redesign your online shop with drag and drop.
If you want to do more in-depth tweaks to your design, you can also go to your store’s code. Shopify has its templating coding language known as Liquid. If you are worried that you do not know how to code, you do not need to fear. Shopify Plus’ extensive partner network such as Seibert Consulting Group can help you.
3. Shopify Plus Offers Impressive Capability That Is Easy To Use
Shopify Plus may have sound capabilities, but it does not make it complicated to use. You will not feel the weight of managing your store because Shopify Plus does not create order processing obstacles hence allowing you to operate your store effectively. You will also have access to customer records, apps, reports, settings, and products on your dashboard. All these actions can be executed with a limited number of clicks.
4. With Shopify Plus, You Get Powerful, Customizable Discount Logic
Shopify Plus’ platform ensures that you market your business’ products better by offering you discounts, promotions and marketing strategies. Therefore, you can create deals for specific items and categories.
Besides, navigating your merchant dashboard is no different from navigating a WordPress Interface or FB page. Shopify Plus also has this Scripting feature which you can use to tweak discounts in a manner you prefer. For example, the tool allows you to create:
- Discounts based on a percentage
- Buy one get one discounts(BOGO)
- Gifts and free shipping promos
- Product bundles – also referred to as combination offers.
- Special tiered pricing discounts for VIP customers
If you are asking yourself, “how can I customize discount events?” Well, you can use a developer who can do a custom script for you hence allowing you to add any custom logic to your promotion narrative.
5. With Shopify Plus, You Can Manage Product Events.
On occasions such as updating your products and store, a launching issue could surface. Shopify Plus ensures that you do not end up in such situations through its Launchpad tool. The tool allows you to plan for multiple changes to align with your online store’s marketing schedules.
Some of the things you could schedule ahead include:
- Closing your store for a while creating anticipation
- Changing your theme to make certain event content more visible
- Integration of captcha in launches prevents bot purchases.
- Making pricing, inventory, product per channel selling visible
With Shopify Plus Launchpad, you can reduce errors committed and benefit from more automated tasks. Actually, it reduces the standard 68% abandon rates on your carts.
6. With Shopify Plus, You Get a Designated Success Manager
One of the things that have a significant effect on your success in Shopify Plus is customer service. Shopify Plus itself as a company does an excellent job by giving you full-time service and support. As a merchant, the company ensures that you get first-class priority and attention.
So how does Shopify Plus do this? They assign you a Success Manager. The managers offer lots of services to your account such as:
- Guidance on international expansion aspects such as currency and language.
- Modification of store design
- Help with setting up regional stores for you.
- Offering help with custom integrations and feature requests
- Advice on what to do to attain your business targets
- Assist with strategies to help you reach business goals
7. Shopify Plus Offers a Great App Store and Excellent Integration Ability
One prominent feature of Shopify Plus is its impressive app store where you can get applications to improve your store’s capability. On the apps’ marketplace are 1500+ applications screened and verified by Shopify hence allowing you to run your online store smoothly.
With the apps and integrations, you can improve functionalities like inventory control, promos and marketing, customer service, and managing orders as well as B2B and wholesale customers.
Another benefit of having your online shop on Shopify Plus is getting an unlimited number of API calls as a merchant. What this means is, numerous integrations get to work together under no API limits.
In case you cannot find the ideal integration and app for your store, Shopify Plus, through its REST API allows you to bring in your developer to help with CRM and ERP.
8. Its Shopify Pay Helps Boost Conversions
Shopify Pay allows you to create a good shopping experience that ends with customer buying by offering an excellent checkout experience towards the tail end of the purchase process.
How does Shopify Plus make conversions possible? Shopify Plus allows your customers to link their credit cards, billing, and shipping details hence ensuring a better check-out experience. That’s not all.
Shopify Plus’ Shopify pay feature reduces the number of fields needed to fill from sixteen to two to make the checkout process an easy 1, 2 cycle.
This design is perfect, especially for mobile shopping, where mobile individuals enter their details to make a purchase.
Another conversion booster that Shopify Plus offers your customers is the multiple payment options and methods. One could easily make their payment using Google Pay, Apple Pay, Amazon Payments, PayPal, and Crypto.
9. Shopify Plus Offers Extensive Wholesale Functionality
B2B and wholesale features have been absent and in demand by many eCommerce sites, but their availability is slowly increasing. Currently, Shopify Plus offers you the ability to operate a separate Wholesale account from Shopify. It is no longer expensive to run an independent wholesale and B2B enterprise separately like in the past.
10. With Shopify Plus, You Can Customize the Workflow
Managing orders and inventory can take a lot of time. When your online store business is small, then it is manageable. As your business continues to automate these processes, the process becomes more complex.
How can Shopify Plus help? Well, Shopify has this feature known as Shopify Flow, which allows you to save on time by automating customer management, inventory, integrations, and orders.
An example of a workflow you could create is a flow trigger, then a flow condition, and finally, a flow action.
The customer makes an order (flow trigger); under the condition, the product is priced at $100(flow condition). The purchase categorizes the customer as a high-value one. Then, the customer team does outreach to the customer in the form of a thank you note (flow action).
This automation level benefits your business in a big way, especially if it has many ways to use this kind of workflow. Examples of uses include:
- Many workflows are activated when orders are made.
- Order fulfillment is a trigger, further encouraging a follow-up on your wholesale business to a Business account.
- Team leads are notified when a high-risk order is flagged.
- An automatic restocking happens based on the inventory level.
- Product collections and catalog automated to update on any new additions
- Customers are segmented on the varied requirements of your store.
In conclusion, without even thinking of the features Shopify Plus comes with, you have access to the best eCommerce hosting platform because Shopify approaches eCommerce through Software as a Service. If you were using Magento, which is a self-hosted platform, then you will have to do security patches and software upgrades all the time. What’s different with Shopify Plus is that you no longer need to worry about the patch or upgrade because you have no limit to bandwidth or the number of transactions you can make.
You surely want Your Business to have what Shopify Plus offers. Contact us now at hello@seibertconsulting.com or 760-205-5251.
