One of the most important things that can help you sell more products on Shopify or Shopify Plus is if you have good product reviews. Your web store customers will all want to know what other customers think of the products that you have for sale in your web store. Some web store owners are afraid of negative product reviews and they don’t enable their product reviews at all. Still others don’t even know that they have the capability of having product reviews enabled on their Shopify site. But there are four pretty compelling reasons that you should add product reviews:
- Product Reviews Influence Customer Options
The bottom line is, product reviews influence customer opinions. More than half of the people that buy products online read the customer reviews before they decide to part with their money. For these people, whether the positive reviews outweigh the negative ones is the determining factor of whether or not they’re going to buy.
- Product Reviews Improve Your Marketing Efforts
Have you heard the Hollywood axiom that bad press is still press? Whether people are leaving good reviews or bad reviews on your products you are still getting reviewed and this will bring in visitors. Some companies even purposely spark controversy so that they can get traffic coming in.
- Product Reviews Improve SEO
When it comes to search engine optimization, reviews are some of the best tools that you could have to improve your search engine rankings. That’s because reviews contain words and when you have more words on your site you rank for more keywords. In this way, even bad reviews are good for you once again; the more reviews that you have on your products the bigger the increase in traffic that you’ll get.
- Product Reviews Show You are Legitimate
Another thing that reviews do for your business is show that you are legitimate. With all of the scams that are online these days, people are wary about buying from sites that they haven’t heard of or haven’t purchased anything from before. You can combat this to a certain extent by using trust symbols and using Shopify’s own payment gateways so that people can know that their information is secure. However, that doesn’t tell them if they’re going to receive their product nor does it give them any information about what kind of shipping you do or what condition the product might be in when it gets there, as well as customer service experiences.
To find out more about Shopify or Shopify Plus solutions for your business, or to set up a free demo of the Shopify or Shopify Plus eCommerce platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG team at hello@seibertconsulting.com.
