If you own a Shopify or Shopify Plus store, odds are that you already know about the social media tie-ins that you can integrate with your Shopify web store platform, especially adding the buy button to Pinterest posts. However, even though this feature is available on Shopify, and Shopify or Shopify Plus store owners know that social media can be a valuable source of sales, there are still Shopify or Shopify Plus store owners out there that resist using Pinterest – mostly because many of these store owners have never used Pinterest and are a little uneasy about a new social media platform, particularly one that uses pictures as its primary form of communication and not words. So, if you are not currently using Pinterest with your Shopify store, here are five amazing tips from the experienced Shopify and Shopify Plus consulting team at the Seibert Consulting Group’s Shopify and Shopify Plus practice that will help you use this social media powerhouse to increase your Shopify or Shopify Plus web store sales.
- Use Coupons: Pinterest users love coupons and they love the exclusivity that comes from discovering something on Pinterest and then being able to save money on it. Shopify or Shopify Plus store owners can use third-party sites like Groupon to set up deals, as well as applications like Wishpond. Then, Shopify or Shopify Plus store owners can create a coupon board on their brand’s Pinterest page and boards that other Pinterest users can check often.
- Don’t neglect SEO: Many Shopify or Shopify Plus store owners utilize Pinterest for their business with no regard to optimizing their Pinterest page, pins or boards for the internet search engines. Always use good SEO practices with Pinterest.
- Run Pinterest contests: If you want to make your Pinterest follows take note and increase the traffic to your Shopify web store then you want to run Pinterest contests regularly. Contests are exciting and they end up being shared a lot more often on and off Pinterest. Contests can introduce you to a whole new audience on Pinterest and on the Internet and Social Media at large. You can either host the coupons on your own Shopify web store or you can host them on Pinterest and drive traffic to your Shopify or Shopify Plus web store. The previous application mentioned – Wishpond – also works well for promoting Pinterest contests.
- Use Pinterest rich pins: Rich Pinterest pins are something relatively new to Pinterest. Rich pins allow Shopify or Shopify Plus store owners to pin recipe pins, movie pins and pins on a specific product, which is what you want. You are allowed to update price, product availability and more, plus there is more content for the search engines to find, which means more traffic. Rich pins can be used to showcase special products that Shopify or Shopify Plus store owners are currently trying to promote or you can use them for your products whenever you post them. This will allow you to get traffic to your brand’s Pinterest boards and send it straight to your Shopify or Shopify Plus web store.
- Explore Pinterest’s paid advertising options: Pinterest also offers a wide range of affordable paid advertising options such as promoted pins, and setting up and configuring a Shopify or Shopify Plus store owners’ Buyable Pins on Pinterest is always a primary function of a Pinterest Advertising Audit from the Seibert Consulting Group’s SCG Digital Marketing team. Promoted and Buyable Pinterest Pins, along with display ads on Pinterest and precision product-specific dynamic retargeting on the Pinterest platform and off using the Pinterest cookie as a unique identifier and primary key, can inform a multi-phased approach to promoting web store traffic for your Shopify or Shopify Plus web store from Pinterest.
With dozens of Shopify and Shopify Plus web store implementations under our belts, along with our expertise in drop shipping and logistics systems for the Shopify platform, the Seibert Consulting Group has a long history of working with our eCommerce Clients on product selection and fulfillment. We can show you how to source and list products from your Shopify or Shopify Plus web store, or how to provide your own brand’s DTC products in a customized theme for Shopify or Shopify Plus that is reflective of your company’s story and values.
To find out more about Shopify or Shopify Plus solutions for your business, find out more about the Private Shopify & Shopify Plus Apps offered by the Seibert Consulting Group like Dropified, Celigo, Optimize Upsell, or to set up a free demo of the Shopify or Shopify Plus eCommerce platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG team at hello@seibertconsulting.com.
