Fabulous Furs
They wanted their BigCommerce B2C & B2B eCommerce and NetSuite ERP systems tore
stabilized and optimized ahead of the crucial holiday season.
About Fabulous Furs
Fabulous Furs, a luxury faux fur retailer, has been a pioneer in cruelty-free fashion for over three decades. Founded by Donna Salyers, the brand has been at the forefront of the faux fur movement, offering high-quality, animal-friendly apparel and home decor. Despite their success, Fabulous Furs faced significant challenges with their eCommerce and ERP systems, which were poorly implemented by a previous partner.
Challenges
The primary challenge for Fabulous Furs was the stabilization and optimization of their BigCommerce B2C & B2B eCommerce and NetSuite ERP systems ahead of the crucial holiday season. The existing systems were not adequately supporting their operational needs, particularly in warehouse management, leading to inefficiencies in inventory management, order fulfillment, and customer service.
Solution
The Seibert Consulting Group (SCG Team) was enlisted to rescue and optimize the failing systems. SCG Team’s approach included:
Warehouse Management System Optimization: SCG Team reorganized and redesigned the warehouse layout and processes in the NetSuite WMS system, implementing a new pick-and-pack and put-away strategy. This optimization significantly reduced receiving and fulfillment times.
Integration of Shipping Solutions: Through a partnership with ShipStation, SCG Team enhanced the fulfillment system, cutting shipping times by 250%, ensuring quicker delivery to customers.
Front-end Optimization: Both the B2C and B2B BigCommerce platforms were optimized to improve user experience and integration with backend systems.
Customer Service Integration: SCG Team integrated Aircall and Gorgias to streamline customer service operations, providing a seamless support experience for customers.
Platform Migration and Custom EDI Flows: SCG Team facilitated the migration to Mindcloud's AI-based integration platform, customizing EDI flows for efficient interactions with marketplaces and luxury retailers like Amazon, Bergdorf-Goodman, and Nordstrom.
Marketing Technology Enhancement: The integration and upgrade of Klaviyo for Customer Data Platform (CDP) usage, along with enhancements in product reviews, ratings, and SMS marketing, fortified marketing efforts.
Results
Enhanced Operational Efficiency: The reorganization of the warehouse and the integration of advanced scanning technology streamlined operations, allowing Fabulous Furs to handle increased holiday season volume effectively.
Improved Customer Satisfaction: Faster shipping times and enhanced customer service capabilities led to higher customer satisfaction and loyalty.
Increased Sales Channels: Optimized EDI flows and marketplace integrations expanded sales channels, significantly boosting online sales.
Marketing and Customer Engagement: Upgraded marketing technologies like Klaviyo enabled more personalized and effective customer engagement, driving sales and enhancing brand loyalty.
Conclusion
The transformation brought by SCG Team has positioned Fabulous Furs for continued success and growth. With optimized systems and processes, Fabulous Furs is now better equipped to manage its operations and serve its customers, maintaining its legacy as a leader in the luxury faux fur market.
Would you like to learn how NetSuite,Shopify Plus, BigCommerce or Klaviyo could help your business?
Call SCG to talk about NetSuite! (760) 205-5440
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