As a retailer, you must be concerned with Average Order Value (AOV). It is an essential feature because it keeps records of how much your customers spend every moment they place an order in your web store on average. The main objective that every retailer should have is to ensure that the AOV keeps rising. In this blog, we enlighten you with the tested ideas and tricks that you can use to make your AOV have a constant and gradual increase.
1. Related Items
It is not always advisable to sell, market, or display one item to your customers. Customers search for specific items but they always have a second thought of choosing a related item if it appeals to them. Therefore, you can optimize your sales by giving or listing several items for your customer before they make a purchase. For instance, suppose you are selling wallpapers and the client has searched for a blue one, he or she may consider choosing a white one for color blending.
2. Recommended Items
There are items that are indirectly related and appeal to the customer. These items can create a great impression and may lead to high sales. You can use phrases like “customers also searched for this” or “customers also liked this”. Such system functionalities will require you to involve sophisticated algorithms that analyze users’ data. The main objective here is to show your customers something they will like or prefer.
3. Previously Viewed Items
Your web store should be able to record the customer’s clicks and steps. With such records, you can provide recently viewed items so that they can revisit their list and make purchases. This is because some customers may forget to complete their orders but when you remind them, they may reconsider buying hence increasing your Average Order Value.
4. Provide Discounts For Bundles
It can be easier to convince customers with small discounts if they buy a number of products. If you are offering shipping services, you can provide Minimum Order Quantity (MOQ) for a number of products that you anticipate to have high demand. Doing so will make your customers feel considered because they are offered a discount when they buy more.
5. Loyalty Programs
Loyalty programs keep your customers coming back because they are in need of the points you offer. They want to feel appreciated for the money they spent on your store. Therefore, the most efficient tool to use is to offer loyalty bonuses to them which can later be redeemed and used to buy products in your store. Fortunately, the loyalty bonuses can only be used to purchase items in your store, therefore, you have got nothing to lose but sales to make.
6. Subscription Models
Customers can also subscribe for a given number of items with recurring purchases. Talk of items such as toothpaste, sugar, cooking oil, etc. These items are used on a daily basis and customers can be offered subscription models based on their demand. As a result, you can build a good customer relation hence increasing your business’ AOV drastically.
7. Free Shipping
Many statistics show that customers leave their carts during the checkout stage. Also, a study by UPS shows that 61% of the customers leave after realizing that they have to pay the shipping fee. You can avoid such instances by offering free shipping for your customers. To keep Your Business at a profit margin, you can opt to offer free shipping in cities which are close to your warehouse and for customers who have reached a minimum purchase requirement for free shipping.
8. Saving Carts
Sometimes the customers may select items to purchase but end up not buying but can save for future use. This feature is available in NetSuite SuiteCommerce Advanced. This is a very essential tool because customers can come back and complete their order without having to select the items again.
Conclusion
Taking Your Business to the next step can only come to reality if you have the right expertise to deliver outstanding solutions. At Seibert Consulting Group, we specialize in delivering modern solutions to businesses that aim at taking full advantage of the eCommerce platform. We always customize our solutions to align with Your Business requirements and goals. Let’s start talking about your project and find out how we can help your business grow. Get in touch with us via our chatbot or email hello@seibertconsulting.com and via our direct line at 760-205-5440.