Carrot-Top Industries
Carrot-Top were struggling with a significant decline in their organic search rankings, which directly impacted site traffic and sales.
Client's Background
Carrot-Top Industries is a leading provider of flags, banners, and patriotic products, serving a broad customer base across the U.S., including schools, government institutions, and civic organizations. Known for their extensive product catalog and custom flag-making services, Carrot-Top has become a trusted name in their niche since their founding in 1980.
Project Challenge
Carrot-Top operates a SuiteCommerce Advanced (SCA) platform for their eCommerce business, but they were struggling with a significant decline in their organic search rankings, which directly impacted site traffic and sales. They approached SCG Team to implement our SuiteCommerce SEO Rescue Plan to restore and enhance their SEO performance.
- SEO Engine Issues: Carrot-Top experienced broken SEO engine configurations, which led to several important product pages becoming unindexed by search engines like Google and Bing, severely affecting visibility.
- Core Web Vitals: Poor core web vitals metrics, including slow page load times and subpar mobile performance, were negatively impacting their search rankings.
- Site Structure and Navigation: Inefficient site navigation and unoptimized content were causing high bounce rates and preventing customers from easily finding and purchasing products.
SCG Team's Solution
1. Comprehensive SEO Audit and Rescue Plan
- The SCG Team conducted a full SEO audit of Carrot-Top’s SuiteCommerce site, identifying key issues related to indexing, site speed, and user experience.
- On-page optimization: We optimized meta tags, headers, and content for high-priority product pages to improve search engine rankings and ensure proper indexing.
- Core Web Vitals Optimization: Addressed site speed and mobile usability issues by implementing lazy loading and optimizing images, which significantly improved Largest Contentful Paint (LCP) and overall site responsiveness.
2. Technical Enhancements for Site Performance
- The SCG Team implemented advanced caching strategies and code cleanups to boost site speed and ensure a smooth browsing experience, which directly improved search rankings and customer satisfaction.
- Streamlined navigation: By simplifying the site’s menu structure and search functionality, customers were able to find products faster, resulting in better engagement and conversion rates.
3. Ongoing SEO Monitoring and Adjustments
- After restoring the site’s SEO health, SCG Team set up ongoing SEO monitoring tools to track performance and ensure Carrot-Top's site remained competitive in search engine results.
- We provided the Carrot-Top team with tools and training on best practices to ensure they could maintain the improvements.
Outcomes
- Restored Organic Traffic: Within a few months, Carrot-Top saw a significant rebound in their organic search traffic, with previously unindexed pages now ranking well on Google and Bing.
- Improved Core Web Vitals: Optimization efforts led to a 70% improvement in core web vitals, drastically reducing bounce rates and increasing time spent on the site by visitors.
- Higher Conversion Rates: Enhanced navigation and optimized page load speeds contributed to a substantial increase in conversion rates and customer satisfaction.
Conclusion
The SCG Team’s SuiteCommerce SEO Rescue Plan successfully revitalized Carrot-Top Industries’ SEO performance, restoring their visibility in search results and driving meaningful traffic back to their website. By focusing on both technical SEO and user experience improvements, SCG Team ensured Carrot-Top’s digital presence was aligned for sustained growth in the competitive eCommerce landscape.
If your eCommerce business is facing similar SEO challenges, SCG Team can deliver a custom solution to boost your site’s performance and drive long-term organic growth.
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