Candy Warehouse
They faced several challenges operating on NetSuite’s SuiteCommerce Advanced platform, which included underperforming SEO, CMS issues with the Site Management Tools (SMT).
Client's Background
Candy Warehouse is one of the largest online retailers specializing in bulk candy and sweets. They faced several challenges operating on NetSuite’s SuiteCommerce Advanced (SCA) platform, which included underperforming SEO, CMS issues with the Site Management Tools (SMT), and difficulties managing their warehouse operations with NetSuite WMS. After identifying these challenges, Candy Warehouse partnered with the SCG Team to stabilize their website’s performance and eventually migrate to a more flexible platform—Shopify Plus.
Project Challenge
- SEO Underperformance: Candy Warehouse saw a decline in organic traffic, rankings, and visibility on search engines, which impacted sales.
- SuiteCommerce CMS Issues: The internal CMS, or Site Management Tools (SMT), was complex and inefficient, limiting the team’s ability to update and optimize content.
- WMS Integration: Inefficiencies in NetSuite WMS impacted their inventory and order fulfillment processes, resulting in operational delays and inventory discrepancies.
- Marketplace Expansion: Candy Warehouse wanted to expand into new sales channels like Amazon, but faced platform limitations with SCA.
SCG Team's Solution
1. SuiteCommerce SEO Rescue Plan
- SEO Audit: SCG Team conducted a full SEO audit, identifying critical areas such as poor keyword targeting, slow page load speeds, and broken links.
- Core Web Vitals Optimization: Improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to meet Google’s standards for better search engine rankings and user experience.
- Content Optimization: Enhanced meta descriptions, page titles, and keyword strategy to boost organic search traffic.
2. SMT & CMS Training
- CMS Issue Resolution: The SCG Team worked on resolving issues within the Site Management Tools (SMT) of SuiteCommerce, making it easier for the Candy Warehouse team to manage content updates.
- Training: Provided extensive training to the Candy Warehouse team on using the SMT for ongoing content management and optimization.
3. NetSuite WMS Optimization
- WMS Integration: SCG Team optimized the existing NetSuite WMS, improving warehouse operations, reducing stock discrepancies, and streamlining order fulfillment processes.
- Connector Enhancement: Improved the integration between NetSuite ERP and external sales platforms, ensuring seamless data flow and operational efficiency.
4. Migration to Shopify Plus
- Seamless Migration: After stabilizing their SEO performance and resolving SMT issues, SCG Team migrated Candy Warehouse to Shopify Plus, offering greater flexibility and scalability.
- Multi-Channel Selling: Set up Shopify Markets to allow Candy Warehouse to expand into multiple online marketplaces, including Amazon, while centralizing inventory and sales operations.
- B2C and B2B Support: Shopify Plus’ flexibility allowed Candy Warehouse to support both their B2C and B2B customers on a single platform, enhancing the user experience and boosting sales.
Outcomes
- Increased Organic Traffic: SEO improvements resulted in a marked increase in search engine visibility, driving higher organic traffic and sales.
- Operational Efficiency: Optimizing the NetSuite WMS and resolving integration issues led to smoother warehouse operations and more accurate inventory management.
- CMS Improvements: Training on SuiteCommerce’s SMT empowered Candy Warehouse’s internal team to manage content updates and make real-time site optimizations without outside help.
- Marketplace Expansion: With the Shopify Plus migration, Candy Warehouse was able to easily expand into new marketplaces like Amazon, boosting their overall sales.
Conclusion
The SCG Team’s SuiteCommerce SEO Rescue Plan, WMS optimization, and eventual migration to Shopify Plus allowed Candy Warehouse to overcome their operational hurdles, stabilize their SEO, and significantly expand their eCommerce reach. Their ability to manage both B2C and B2B sales on a unified platform has opened new avenues for growth, setting them up for long-term success.
For businesses looking to optimize their operations and increase visibility across multiple marketplaces, SCG Team provides tailored solutions that deliver measurable results.
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