A. Messe Supply
They needed a partner to overhaul their systems, implement a robust SuiteCommerce Advanced web store, and launch effective SEO and SEM campaigns.
Client's Background
A. Messe Supply, a family-owned plumbing supply store based in Chicago, Illinois, was established in 1899. The business, now led by Arlene Levy, the founder's granddaughter, has been providing quality plumbing supplies to its customers for over a century.
To meet the increasing demands of their growing business and evolving customer expectations, A. Messe Supply recognized the need to migrate from their legacy WordPress eCommerce site to a more robust, customizable, and integrated solution. The SCG Team was entrusted with the mission of building a new web store for A. Messe Supply on NetSuite's SuiteCommerce Advanced platform, featuring a custom theme and advanced shipping and warehouse management system from ShipHawk.
Challenges
A. Messe Supply was struggling with an underperforming NetSuite system and Warehouse Management System, which hindered their operational efficiency. Additionally, their existing eCommerce platform was outdated, lacking the functionality needed to support growth and deliver an optimal user experience. They also faced difficulties in gaining online visibility and expanding their market presence in the highly competitive Chicagoland area. A. Messe Supply needed a partner to overhaul their systems, implement a robust SuiteCommerce Advanced web store, and launch effective SEO and SEM campaigns to enhance their online visibility and sales.
SCG NetSuite Solution
To address the client’s challenges, SCG Team developed a comprehensive plan focused on system stabilization, eCommerce optimization, and targeted digital marketing as follows:
System Stabilization and Optimization: SCG Team thoroughly assessed the client’s NetSuite and Warehouse Management systems, identifying key areas of inefficiency. They then implemented targeted fixes to stabilize both platforms, ensuring smoother operations, improved inventory management, and enhanced system reliability, which directly supported the client’s day-to-day processes.
SuiteCommerce Advanced Implementation: SCG Team designed and launched a brand-new SuiteCommerce Advanced web store, customized to meet the client’s unique B2C and B2B requirements. This new platform offered a seamless user experience, improved product visibility, and increased scalability to handle growing demand, positioning the client for long-term eCommerce success.
SEO and SEM Campaign Launch: SCG Team deployed a comprehensive SEO and SEM strategy to enhance the client’s digital presence. By focusing on targeted keywords and optimizing their online visibility, the campaigns helped the client become the most recognized SMB plumbing parts supplier in the competitive Chicagoland area, driving significant web traffic and delivering a 200% ROI in the first year.
Results
Significant ROI Growth: The new SuiteCommerce Advanced web store delivered a 200% return on investment (ROI) in the first year, significantly boosting the client’s online sales and overall revenue.
Operational Efficiency Improvements: With the stabilization and optimization of the NetSuite and Warehouse Management systems, the client experienced smoother operations, enhanced inventory management, and reduced system downtime, leading to better order fulfillment and customer satisfaction.
Increased Market Visibility and Traffic: The SEO and SEM campaigns catapulted the client to the top of search results, establishing them as the most popular SMB plumbing parts supplier in Chicagoland. This led to a substantial increase in website traffic and customer acquisition.
Conclusion
At Seibert Consulting Group (SCG Team), we take pride in delivering tailored solutions that not only address immediate challenges but also set our clients up for long-term success. By stabilizing critical systems, optimizing eCommerce platforms, and executing targeted marketing strategies, we help businesses unlock their full potential. The success of this project, demonstrated by significant ROI, operational improvements, and increased market visibility, reaffirms our commitment to providing impactful, results-driven solutions that empower our clients to thrive in competitive industries.
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