Lana Jewelry
Leveraging Modern Ecommerce for Luxury Retailing
When Lana Jewelry, a B2C Luxury Retailer and B2B wholesale distributor came to Seibert Consulting Group (SCG Team), they were looking for a comprehensive solution that would support their ambitious growth plans.
Results
- Enhanced transparency across the entire business
- Successfully re-launched and upgraded B2B eCommerce web store
- Improved customer service
- Expanded shopping options and experience
- Enhanced order accuracy
- Streamlined productivity
The Challenge
Lana Jewelry's dual role as a B2C retailer and B2B wholesaler to big-box luxury retailers necessitated a sophisticated solution that could seamlessly handle both roles. With a broad range of sophisticated customers, including celebrities, and a presence in several prominent retailers, Lana needed an online presence that could do justice to their prestigious brand.
The Solution
SCG Team began by conducting a complete redesign of the Lana Jewelry site on NetSuite SuiteCommerce Advanced. This new design enhanced the luxury feel of the brand and improved user experience, facilitating more intuitive browsing and shopping.
To support Lana's EDI wholesale efforts, SCG Team implemented a complex EDI and cXML Punchout integration customization with major retailers such as Neiman Marcus, Bergdorf Goodman, Nordstrom, and Saks Fifth Avenue. This integration facilitated seamless transactions and inventory management across all channels, thereby enhancing efficiency.
Simultaneously, SCG Team worked on core NetSuite ERP optimizations to ensure smooth operations. This included the development of advanced customization options for Lana's popular custom jewelry lines.
Following extensive consultation, Lana elected to re-launch their web experience on the BigCommerce platform. SCG Team managed this transition, integrating the new platform into Lana's NetSuite ERP accounting system of record.
In order to leverage the power of modern marketing, SCG Team integrated Klaviyo email and SMS marketing into the Lana site, enabling Lana to engage with their customers more effectively and drive further growth.
Our new SuiteCommerce Advanced web store from SCG is much faster than the previous version, and we can now update the web store whenever we want through the use of the NetSuite SuiteCommerce Advanced Content Management System.
eCommerce Manager
Becker Safety and Supply
Results
As a result of the extensive efforts of the SCG Team, Lana Jewelry now operates a state-of-the-art eCommerce platform that aligns with their prestigious brand and caters to their wide customer base. Their seamless integrations allow for efficient transactions with major retailers, and their improved marketing capabilities have positioned them for further growth.
SCG Team's commitment to understanding Lana Jewelry's unique requirements and their expertise in delivering custom solutions allowed them to create a tailored solution that has become instrumental in Lana's continued success.
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