LEGAL DISCLAIMER: Seibert Consulting Group, SCG Team, is not affiliated with or endorsed by BigCommerce or Commerce Holdings, Inc. All references to ‘BigCommerce’ are for informational and historical purposes only. No current partnership, sponsorship, or certification is implied or asserted. All trademarks and registered trademarks are the property of their respective owners. Paul Seibert is a shareholder of Commerce Holdings, Inc.

BigCommerce serves both the B2C and B2B segments to a variety of clients. However, through a unique partnership with Bundle B2B, BigCommerce is enhancing and growing its offerings exclusively for the B2B sector. 

BigCommerce B2B Edition is a packaged product that combines BundleB2B with BigCommerce Enterprise. You no longer need to buy this technology individually; instead, you can join up for a single-packed contract. 

When you use this plan, you’ll get personalized help, onboarding, and six different start-up themes geared for businesses. 

When BigCommerce B2B Edition First Began 

Business-to-business (B2B) transactions have a significantly more complex backend than typical business-to-consumer (B2C) transactions. 

B2B customers were compelled to make the most of the resources at their disposal before the introduction of BigCommerce B2B Edition. This frequently required them to rely on pricey specialized functionalities and unreliable user interfaces. 

Although Bundle B2B already provides many useful features, its recent integration with BigCommerce has revolutionized how your online business may be B2B-proof. 

Bundle B2B Edition provides the backend support and features needed by business-to-business stores. To provide consumers with the best possible purchasing experience, it also offers excellent beginning themes tailored for B2B transactions. 

Bundle B2B turns BigCommerce Enterprise’s assistance and dependability into a powerful B2B platform. 

What Characterizes the BigCommerce B2B Edition’s Features and Advantages? 

The BigCommerce B2B Edition was created with B2B experiences and mindsets. As a result, the creators incorporated several crucial features that provide B2B clients a ton of value. The advantages of BigCommerce B2B Edition are as follows: 

Self-Service 

Although B2B customers have different needs than traditional consumers, many of these accounts prefer self-service. They may now accomplish it because of the improvements provided by BigCommerce B2B Edition. 

Store owners can use the B2B Edition’s features to design a simple self-service user experience. The site offers cutting-edge payment alternatives and practical features like “Buy Again.” 

Your B2B account holders can exchange shopping lists with other authorized buyers thanks to the B2B Edition. The purpose of these improvements is to make shopping easier overall to promote larger purchases. 

A Better Online Experience 

Due to BigCommerce’s former constraints and the inherent complexity of running a B2B business, your site’s performance may have previously been hampered. 

Many of the platform’s flaws have been fixed in the B2B Edition, significantly enhancing online operations. The platform is now very responsive and mobile-friendly. Doing this enables your B2B clients to access your store from any internet-connected device seamlessly. 

Additionally, you can design your buyer tiers. This ensures that the products your customers view are pertinent to their needs and wants. As your client’s needs change, you may easily adjust and personalize the buyer tiers at any time. 

More Staff Resources 

The success of your B2B online store depends on your sales team. You can ensure that your sales staff has the resources they need to be successful by using BigCommerce B2B Edition. 

Staff members can be given the authority to generate quotes for customer accounts and apply specific discounts. They can close more sales and increase customer satisfaction as a result. 

Combine several stores 

BigCommerce B2B Edition’s ability to let you merge stores is arguably its most alluring feature. This is crucial if you work in B2B and B2C sectors. 

You can manage all your client accounts from B2B Edition, saving you from using a different platform for each storefront. As a result, your time will be freed up to concentrate on other elements of your company. 

What Themes Does BigCommerce B2B Edition Support? 

Six B2B-focused Stencil themes are included in the BigCommerce B2B Edition. The Bundle B2B software comes pre-installed with these themes, so you can start creating your business-to-business online store immediately. For startups seeking a rapid route online, this is ideal. 

These are the supported themes: 

• Camden – Flair Consultancy
• Cornerstone – BigCommerce
• 22 Savile Row – Flair Consultancy
• Supermarket – Papathemes
• Vault – Lonestar Templates
• Roots – Weizen Young

These themes, though, are pervasive and preset. If you’re interested in a genuinely unique B2B experience, get in touch with us right away. We’ll work with you to design and develop a theme that will set the standard for your sector and outperform the competition. 

Who Can Benefit from BigCommerce B2B Edition? 

BigCommerce B2B Edition was created with a focus on business-to-business aims and strategies. This product is an excellent option for current BigCommerce users utilizing BigCommerce out of the box and new BigCommerce users who do not yet have a subscription or store through the platform. 

Numerous features in the B2B Edition improve the purchasing process for clients that conduct business with other businesses.

Final thought

Taking Your Business to the next step can only become a reality if you have the right expertise to deliver outstanding solutions. At Seibert Consulting Group, we specialize in providing modern solutions to businesses that aim at taking full advantage of the eCommerce platform. We always customize our solutions to align with Your Business’ requirements and goals. Let’s start talking about your project and find out how we can help Your Business grow. Get in touch with us via our chatbot or email at hello@seibertconsulting.com and via our direct line at 760-205-5440.

The post Why Your Business Should Be Taking Advantage of BigCommerce B2B Edition? appeared first on Seibert Consulting Group.

When dealing with connectors and integration as a service technology, it is important to understand that your data, and the quality of your data, can only be assured by the quality of the connector technology and the reliability of the data sinking and normalization functionalities provided by that software. It helps to have companies backing that technology that have the greatest budget for items such as research and development, and Oracle NetSuite and Bronto fit the bill. It is important to work with well-resourced and well financed companies that cannot only afford the research and development dollars for new features but can also provide adequate service level agreements for technical support and maintenance of existing implementations.

Again, here Oracle | Bronto really shines, and you will appreciate that level of service and reliability as a Shopify or Shopify Plus merchant, because that is the level of reliability and service to which you been accustomed. Less mature applications in the ESP, or email service provider marketplace, may be able to provide the same basic functionality as Oracle | Bronto, but without the ability to ensure the quality of that data, and the completeness of the field sets that are provided, it will be impossible to provide all of the transaction and product database based use cases and functions that a robust ESP like Bronto can provide.

2) Oracle | Bronto is supported by Oracle | NetSuite:

As previously stated, Oracle after the acquisition of NetSuite Bronto as provided Bronto with not just an expanded marketplace of applications and integrations but has also resulted in major capital expenditure investments in number and capability of data centers and cloud infrastructure. This results in higher deliverability rates and more trouble-free sending on Oracle owned cloud infrastructure. In terms of email deliverability, a business is entitled to the service level that an enterprise pays for, and with the investment in the Oracle cloud infrastructure, the ROI that can be expected is secured.

3) Oracle | Bronto is robust and mature as an ESP, perfect for Shopify or Shopify Plus:

Bronto has been around in the ESP, or email service provider, marketplace for quite some time. The product is and never was as well-known as its lower end competitors such as MailChimp and get response, however that has as much to do with Bronto’s traditional focus on midmarket clients as it has to do with any particular marketplace focus that has been ascribed to the software by Oracle since the acquisition. Simply put, Bronto has always been an ESP that is tailored for the segmentation and transaction-based account servicing emails that are the bread-and-butter of effective marketing and customer relationship management operations for small and medium-size, midmarket businesses. Bronto excels in this, not only with their training and feature set, but also with the architecture and user experience baked into the product management decisions of the product. As a mature email service provider application, Bronto is feature complete, and they are pretty bill configurations and automated workflows that are readily available within the product for the most used communication sequences for midmarket companies.

4) Oracle | Bronto has advanced segmentation for Shopify and Shopify Plus merchants:

Segmentation, or the ability to separate out customers into various behavioral, transactional, or demographic awards, is an advanced capability that enables much more sophisticated and targeted promotions and prospecting using an email service provider such as Bronto. Again, Oracle | Bronto provides these workflows as preconfigured templates that enable small and midmarket enterprises to get up to speed quickly and to create DIY, or do-it-yourself, email and you GC, or user generated content, sequences quickly and easily.

Advanced segmentation is what separates the feature set of Oracle | Bronto from the lower end products in the email service provider marketplace. Today’s merchants, in both business to consumer and business-to-business use cases, are demanding the ability to present customize, the spoke user experiences that are tailored for the persona or demographic profile of each individual web customer. The only way to effectively provide this type of functionality is with the advanced customer segmentation options that Oracle | Bronto can provide.

5) Oracle | Bronto provides transactional emails for Shopify or Shopify Plus merchants:

Transactional emails are emails that are based upon actions that a web store user has taken, represented by transactions or purchases online. Transactional emails can also take the form of automated sequences such as brows or cart abandonment sequences. These types of account servicing emails typically enjoy very high open rates for emails, with many of our Siebert can group clients using Oracle | Bronto seen open rates of up to 33 times higher than the open rates typically experienced for regular non-segmented emails.

Transactional emails such as event promo reminders enjoy 50 to 60% higher open rates than standard emails, thus validating the efficacy of leveraging customer segmentation in your outbound email marketing efforts for e-commerce. The welcome series that can be easily configured via preset templates in any Oracle | Bronto implementation is an automated sequence that welcomes a new web store customer to your store into your brand. The welcome sequence can contain several emails sent over a predetermined and preset set of intervals that can encourage and engender a natural conversation flow via web store customers primary communication channel, email.

Using this functionality to segment messages to hire pain high-end customers that may be interested in purchasing more expensive higher end items Oracle | Bronto customers can typically enjoy 21% click through rates for appropriately targeted promotions and offers, several times above the accepted industry norms. The ability for Oracle | Bronto to connect natively with a merchants Shopify or Shopify Plus customers and web store product database, utilizing NetSuite connector technology is what can allow detailed and targeted transactional emails from Shopify or Shopify Plus using Oracle | Bronto.

6) Mating Bronto with Shopify future proofs your web store:

By adopting leading cloud-based technology such as both Shopify or Shopify Plus e-commerce along with Oracle | Bronto email marketing, a business to business or business to consumer web merchant has not “wall themselves off” from future systems integration or scalability. A Shopify or Shopify Plus implementation that is mated with Oracle | Bronto, for instance, is a perfect candidate for combining with a ERP such as Oracle NetSuite.

This combination would result in near native functionality for all major e-commerce and enterprise resource planning functions and possible integrations. The ability to have “one throat to choke” is also an important consideration for many merchants. Contract renewals and new customer discounts can be leveraged to maximum effect when the majority of a merchant’s IT expenditure budget is focused on a vendor such as Oracle. Even if integrating with another ERP or other system such as Microsoft Dynamics 365 or Sage accounting, or even if a merchant adopts the single use software model, there is maximum stability afforded to merchants that decide to adopt Oracle | Bronto as the ESP, or email service provider to go along with the air Shopify or Shopify Plus web store.

As you can see from the reasons listed above, Oracle | Bronto is the perfect addition to any merchants Shopify or Shopify Plus web store implementation Oracle | Bronto provides a constellation of capabilities that may not be as immediately evident to a B2C or B2B merchant as email marketing. User generated content, or you GC, is an increasingly important functionality in today’s social media influencer driven e-commerce marketplaces.

Oracle | Bronto also features native connectors such as the social bridge to loyalty programs such as Annex cloud and other major service providers. Oracle | Bronto also nearly uniquely amongst the email service providers in the Shopify or Shopify Plus marketplace can interface at different levels of a merchant’s software stack, or infrastructure. For example, and Oracle | Bronto implementation can access records in both the Shopify and Shopify plus web stores and records at the e-commerce web store level, but also at the ERP “one system of truth” level.

With dozens of Shopify and Shopify Plus web store implementations under our belts, along with our expertise in custom themes and applications for the Shopify platform, the Seibert Consulting Group has a long history of working with our eCommerce Clients on Shopify Plus projects. We can show you how to source and list products from your Shopify or Shopify Plus web store, or how to provide your own brand’s DTC products in a customized theme for Shopify or Shopify Plus that is reflective of your company’s story and values.

To find out more about Shopify or Shopify Plus solutions for your business, find out more about the Private Shopify & Shopify Plus Apps offered by the Seibert Consulting Group like Dropified, Celigo, Optimize Upsell, or to set up a free demo of the Shopify or Shopify Plus eCommerce platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG team at hello@seibertconsulting.com.

The post Six Reasons why Oracle | Bronto Marketing Cloud is a Perfect Match for Your Shopify or Shopify Plus eCommerce Web Store appeared first on Seibert Consulting Group.

Whether you sell to businesses or individual customers, you must have a business platform that aligns with the way your business grows. Moreover, it should be an ERP platform offering a personalized and unified customer experience, making the business efficient at its front-end as well as its back-end. But which platform has these capabilities altogether in one software-as-a-service in the cloud? Well, NetSuite ERP is one of the primary ways automotive retailers and distributors can use to track and sell their parts in the cloud and online. If you’re asking, “how good is NetSuite ERP for Auto Parts retail business?” Well, here in this article we will describe some of the main features of the NetSuite ERP software that make it an excellent choice for your auto parts businesses’ ERP financial foundation:

1. NetSuite ERP provides an easy multi-channel experience

The B2B and B2C customers of today have all the control and come with great expectations for unique customer experiences. For example, they want to learn about what you have in your auto parts retail or distributor store on their PCs from their homes or workplaces, then follow it up with a physical pickup. So-called “Buy online pickup in-store” options have become standard for most online bricks-and-mortar eCommerce operations in the automotive parts industry.

What does this mean? The answer is, the customer is now looking for a better experience while shopping. But how does this concern NetSuite ERP? Well, NetSuite offers customers a more custom experience across any channel they shop with, all these depending on the likes and habits of the customer. That’s not all. You can even ensure the method and details of the products and services delivery to ensure customers are satisfied hence you can enhance the customer experience at all steps of the buying journey as well as bring in more sales.

2. NetSuite ERP provides a full perception of your Businesses Customers

As mentioned above, there can be a massive difference in what the customer experiences when shopping through various channels with an omnichannel business with online and in-store or telephone call-in purchasing options. Do you know that you can make the experience uniform across those many channels? Well, NetSuite ERP along with SuiteCommerce e-commerce monitors customer engagement and behavior as they shop at your online store or through any other channel. With this shopping data, merchants get to create a uniformly impressive eCommerce experience. Note that any time you make an improvement in your business that is customer-centered, customers always notice, and that increases customer lifetime value and average order size.

A personalized experience also means that with NetSuite ERP you can now offer better customer service. Then, you can take advantage of cloud-based data integration to reduce callback response times to inquiries and product returns. What this implies is, customers can be more easily satisfied and merchants can gain vital enhanced customer satisfaction and loyalty to their brands.

3. NetSuite ERP provides Real-time inventory visibility

It is wrong for your site to indicate that it is selling as in stock when in fact something is out of stock. Having a system that updates inventory records in real-time can make a difference in your business and your customer’s perceptions of it — and NetSuite ERP helps with that in a big way.

This means that when someone buys your product, the displayed inventory stock numbers reduce on the web-store automatically. Suppose your automotive parts products are almost out of stock, then your site can now indicate how much parts inventory on your store remains in stock, truly. Once the online web store’s inventory has been depleted, the site will then suggest that the automotive parts in question are not in stock automatically. An automatic back-in-stock notification can be generated via a script, and the customer can then be informed as soon the item stock level returns to par value.

The important and vital concept here is not just better and more efficient management of inventory but rather more efficient management of the entire Enterprises business operations. The managing of automobile parts and their inventory levels is of course a paramount concern, but it is important to note that with NetSuite ERP, an automotive parts distribution or retail business now has access to myriad forms of data about every part including where it is housed, warehoused and stored, how it is purchased, from whom, when and for how much. It takes a “system of truth” such as NetSuite ERP in order to ensure the accurate and sophisticated display of information about the stock availability of the automotive product in question. Why is this important? It will be bad for your reputation in the event someone places an order with your automobile parts distribution or retail shop and even pays for it to be notified only later that the vital automotive parts they need is not available.

Moreover, this kind of information is essential for other functional business units within your company, like shipment, refunds, sales, and returns. This allows all the departments to have uniform knowledge of how the business is doing. For this very reason, NetSuite ERP is frequently referred to as the “system of record”, or the “system of truth”. There is one system that holds all of the vital information for your business’s operations, in one place, easily accessible in the cloud anytime, anywhere, from any resource that has the permissions and authorizations to access that data.

4. NetSuite ERP provides Better management of orders

Automobile parts can be large and it could take more than a week to get a product to a customer in certain situations. However, what if you could do it in a shorter period like two or three days. That could create a big positive impression on your customer about your automotive parts distribution or retail store. Well, that’s what NetSuite ERP can do for any auto parts business. First, orders are entered and completed quicker, resulting in demand to cash cycles that are much more efficient, and fulfillment and shipping costs are greatly reduced.

How does NetSuite ERP attain all these business benefits? The NetSuite ERP solution removes any obstacles that could slow the ordering process. Secondly, errors made by your order entry staff during ordering are reduced by the ease of use and uniform user interface for functions like order entry, as well as software as a service cloud availability to prevent slowing down the fulfillment of an order. Lastly, invoices and payments processes are streamlined considering the customer will get one invoice, although they are getting products from more than one location. And of course all of this information resides in the “one system of truth”, your automotive parts distribution or retail businesses NetSuite ERP system.

5. NetSuite ERP Makes Back-End processes more Efficient

NetSuite ERP ensures that you can run your automobile parts distribution or retail business from a single place by allowing you to connect your ERP with your eCommerce store. All back-end processes, including merchant services, multi-currency management, multi-site and multi-book financials, subsidiary management, and marketing. All of this streamlining of processes is possible using NetSuite’s SuiteCommerce or SuiteCommerce Advanced e-commerce solutions from the Seibert Consulting Group.

SuiteCommerce is a great choice to align your automotive parts or distribution business processes, improve your auto parts customers’ experience, and grow your sales channels and automotive parts brand.

Furthermore, it will ensure that you can manage inventory cycle counts, inventory refreshes and improve communication and customer experiences for your auto parts customers. NetSuite ERP makes your business more flexible as well as more efficient and more responsive.

You may have NetSuite ERP or considered it in the past, but it takes a skilled, NetSuite Veteran team to implement NetSuite ERP and maintain it correctly. We here at the Seibert Consulting Group can help with that, as an Official Oracle | NetSuite Solution Provider Partner. We are aware of what your business requires in order to make your automobile parts business an online success. Contact us, and we will be happy to assist.

To find out more about NetSuite ERP for your auto parts business, or to find out more about the Auto Parts SuiteSuccess edition for auto parts retailers and distributors offered by the Seibert Consulting Group, or to set up a free demo of the NetSuite ERP platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG Team at hello@seibertconsulting.com

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1. Shopify Plus is an easy to use platform, with straightforward administration features

These items are the first to strike your attention as the primary administrator user of Shopify or Shopify Plus as a business web store owner. The site is tremendously easy to go about behind-the-scenes, whereas the user experience you have with the admin panel on the platform comes with easy to understand training, forums, and instructions that make learning about the Shopify platform simple, making it easy to manage a fashion brand online presence and e-commerce operations.

2. Easy to customize themes are a hallmark of Shopify Plus e-commerce

Fashion, apparel, and accessories brands admire the use of more visual and appealing front-end themes and designs. Most of the themes that tend to be used on Shopify Plus e-commerce web stores are easy to customize, making it the absolute preferred choice for any brand and marketing-conscious fashion enterprise.

The Shopify Plus platform allows you to use ‘sections’ a common characteristic of Magento Page Builder. The thing is tweaking these themes is easy, even with the least understanding of code.

3. You can schedule content updates for your Shopify Plus web store.

Shopify Plus has a feature, Launchpad, which allows retailers to schedule content updates way before publishing time, allowing the content to post on autopilot without needing you or Shopify Plus web store administration resources from your company to be there at the time of publishing.

This gets even better, especially if you need to update and feature content and homepage banners regularly. You can apply this feature during influencer campaigns, promotions, or product launches.

Another interesting item is that your eCommerce team can lock homepages way before the product drops, planned discounts, and promotions.

4. Shopify Plus allows for web store site automation.

Shopify Plus can do this with ease using Shopify Flow. This engine has a visual workflow builder and prebuilt templates allowing you to automate your eCommerce site quickly.

Shopify Plus comes with various other upsides, namely the ability to optimize and segment your web store customers, reviews tracking, marketing, orders, and inventory management, among other eCommerce features.

Shopify Plus automation capability is ideal for your fashion business if it has a broader customer base, sophisticated promotional campaigns, and more significant marketing campaigns. Automation makes it easy to manage these critical items for your eCommerce web store.

5. Secure loyalty and reviews integrations with Shopify Plus

Most fashion businesses rely on user-generated content and customer reviews to drive sales in their online store. Therefore, you must provide some sophisticated loyalty programs and promotions for your customers to be led to your eCommerce web store. Shopify Plus allows you to do this using the partnerships it has with loyalty technology providers like Smile.io, YotPo, and LoyaltyLion, among other loyalty and review sites. The Seibert Consulting Group provides connections between Shopify Plus and Annex Cloud among other Shopify Plus loyalty provider technology partners.

Besides the integrations, you also can leverage Launchpad and Shopify Plus’s built-in marketing features to have segmented customer marketing campaigns. Moreover, to have some user-generated content for loyal customers and VIPs to improve conversion rates and user experience.

6. Shopify Plus is very Quick to Setup

Shopify is also in partnership with Klarna, an original choice of eCommerce technology for fashion enterprises and consumers. An integration with Klarna implies hassles-free linking with an installment payments partner.

7. Shopify Plus is Designed for growth and scalability

Shopify Plus is among the limited number of e-commerce platforms created to withstand any conceivable online web store growth level.  The fantastic growth most fashion enterprises undergo is in dire need of a scalable platform such as Shopify Plus in order to support such levels of success. The streamlined admin and cloud setup of Shopify Plus means that you and your team only need to focus on merchandising and marketing instead of the configuration of this Shopify Plus online e-commerce platform.

Does this make Shopify Plus enough of a platform of choice for brands? Well, for many brands, the answer is a resounding yes. Yes, the site is secure, yes Shopify Plus is fast, and yes Shopify Plus is simple to use.

But, every fashion brand has to analyze all of the available options in order to make the correct decision in the e-commerce platform selection process. In case your online e-commerce business requires B2B and wholesale offerings, more marketplace integrations, and complex setups, and integration to a full ERP system like NetSuite from the Seibert consulting group to your Shopify Plus platform could work for you. Shopify Plus merchants benefit greatly from the greater inventory control, warehouse management, advanced revenue management, and accounting and finance workflow automation that can be achieved with integration to NetSuite ERP.

Nevertheless, it is essential to note that Shopify Plus is a big player in the e-commerce market for forward-thinking fashion, apparel, and accessories brands, and a solid choice for a successful eCommerce fashion business. For more assistance on exploring eCommerce options available and suitable for you, contact the Seibert Consulting Group.

With dozens of Shopify and Shopify Plus web store implementations under our belts, along with our expertise in custom themes and applications for the Shopify platform, the Seibert Consulting Group has a long history of working with our eCommerce Clients on Shopify Plus projects. We can show you how to source and list products from your Shopify or Shopify Plus web store, or how to provide your own brand’s DTC products in a customized theme for Shopify or Shopify Plus that is reflective of your company’s story and values.

To find out more about Shopify or Shopify Plus solutions for your business, find out more about the Private Shopify & Shopify Plus Apps offered by the Seibert Consulting Group like Dropified, Celigo, Optimize Upsell, or to set up a free demo of the Shopify or Shopify Plus eCommerce platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG team at hello@seibertconsulting.com.

The post Seven Reasons Shopify Plus Is a fantastic eCommerce Choice for forward-thinking Fashion, Apparel and Accessories Brands appeared first on Seibert Consulting Group.

We understand the pain you foresee and wish to tell you that your choice of platform will determine whether your decision was worth it. Choosing a platform like Shopify Plus exposes limitless benefits that will make your life easier as an online seller. That’s why, in the next few sections, you are going to learn how migration to Shopify Plus could benefit you and boost your revenue.

1. Shopify Plus is a more secure and scalable option

Your eCommerce store collects a lot of information about you when doing your transactions. Most of the data is confidential; hence your site needs to guarantee the safety of information about your customers it collects. Having a store hosted on Shopify Plus ensures the security of your web store data by updating your online web stores security systems and automatically upgrading and maintaining them on your behalf. Moreover, Shopify continues to keep your site running and troubleshoots any issues that may arise.

Shopify is online web store security standards certified and PCI DSS compliant, hence as customers shop on your platform, they need to recognize that your store is safe, secure, and legitimate for your business.

2. Shopify Plus is a highly customizable platform

You can create a Shopify site flow that aligns with your eCommerce business’s needs by taking advantage of the multiple customization options Shopify Plus offers. The customization could be appearance or performance-related. This is one feature of Shopify Plus that makes it different from other eCommerce hosting platforms such as Magento and Woocommerce. These other two e-commerce platform options may be customizable, but you need either more funds or coding skills to improve them.

The difference with the Shopify Plus e-commerce platform is you can much more fully and completely customize things such as the checkout page, hence allowing you to offer a more brand-centered checkout experience. You may also want to create your unique Shopify Plus cart security message, assuring your clients their transactions will be more secure.

3. Shopify Plus is built for mobile responsiveness

Every day the number of people using mobile phones for online shopping keeps increasing; therefore, the increasing need for mobile responsive eCommerce platforms. A responsive mobile design means that your site shrinks, adjusts screen size, and moves anytime it is opened on a different device, aside from a desktop. The result of this is that the shopper enjoys their shopping session regardless of the device. Shopify makes it easy for you to create a mobile-friendly site by giving you access to beautiful themes for your phone site alongside built-in mobile shopping carts.

Furthermore, all Shopify themes are mobile responsive and easy to manage on Android or iPhone as long as you have the app on the phone. With your phone, you could monitor your store’s vital information starting with orders, stats, and products.

4. Shopify Plus support team is always available to help.

There are multiple Shopify Plus technical support representatives ready to help you with your Shopify Plus web store if you have any issues. You can talk to your Shopify support technician through live chat and ask them for assistance with testing for usability, upgrades, and system integrations.

5. Shopify Plus offers you the opportunity to enjoy global hosting.

Shopify Plus itself is hosted globally utilizing the Akamai content delivery network, or CDN.. The Shopify Plus platform has server infrastructure worldwide backed by optimized software and hardware to operate seamlessly. The advantage is that your e-commerce web store will load up at an impeccable speed regardless of the location of your site’s visitor. Another upside of global hosting is that you could expand your business with the guarantee of the store continuing to perform optimally immediately and continuously as the global expansion of your e-commerce Empire continues.

The overall outcome of this level of scalability on your e-commerce business is that moving to foreign markets will be easy considering Shopify plus has features such as multi-store, multi-currency, and multi-lingual abilities.

There are many benefits you could get from moving or migrating your business on to Shopify Plus. This platform has amazing and continuous improvements besides the fact that it has award-winning technical support. When the thought to migrate your eCommerce platform comes, you know Shopify Plus is the place to turn to. Here at the Seibert Consulting Group, we talk about how it really starts to makes sense to a merchant as the benefits of Shopify Plus become crystal clear around an annual revenue of between $1-2 million in online sales.

At this level of online sales, and e-commerce merchant starts feeling the impact of the extra features and support Shopify Plus offers. By then, you have a store on Shopify Plus that stands on its own, commands big margins of online sales growth and a web store business that stands out among its peers in the online e-commerce industry. How exciting!

There is a lot we could tell you about Shopify Plus, but if you have any questions about it and the scalability it comes with, contact us here at the Seibert Consulting Group. We will be ready for you.

With dozens of Shopify and Shopify Plus web store implementations under our belts, along with our expertise in custom themes and applications for the Shopify platform, the Seibert Consulting Group has a long history of working with our eCommerce Clients on Shopify Plus projects. We can show you how to source and list products from your Shopify or Shopify Plus web store, or how to provide your own brand’s DTC products in a customized theme for Shopify or Shopify Plus that is reflective of your company’s story and values.

To find out more about Shopify or Shopify Plus solutions for your business, find out more about the Private Shopify & Shopify Plus Apps offered by the Seibert Consulting Group like Dropified, Celigo, Optimize Upsell, or to set up a free demo of the Shopify or Shopify Plus eCommerce platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG team at hello@seibertconsulting.com.

The post Here are five reasons why migrating your e-commerce business to Shopify Plus will improve your online revenue appeared first on Seibert Consulting Group.

1. Use Coupons: Pinterest users love coupons and they love the exclusivity that comes from discovering something on Pinterest and then being able to save money on it. Shopify or Shopify Plus store owners can use third-party sites like Groupon to set up deals, as well as applications like Wishpond. Then, Shopify or Shopify Plus store owners can create a coupon board on their brand’s Pinterest page and boards that other Pinterest users can check often.

2. Don’t neglect SEO: Many Shopify or Shopify Plus store owners utilize Pinterest for their business with no regard to optimizing their Pinterest page, pins or boards for the internet search engines. Always use good SEO practices with Pinterest.

3. Run Pinterest contests: If you want to make your Pinterest follows take note and increase the traffic to your Shopify web store then you want to run Pinterest contests regularly. Contests are exciting and they end up being shared a lot more often on and off Pinterest. Contests can introduce you to a whole new audience on Pinterest and on the Internet and Social Media at large. You can either host the coupons on your own Shopify web store or you can host them on Pinterest and drive traffic to your Shopify or Shopify Plus web store. The previous application mentioned – Wishpond – also works well for promoting Pinterest contests.

4. Use Pinterest rich pins: Rich Pinterest pins are something relatively new to Pinterest. Rich pins allow Shopify or Shopify Plus store owners to pin recipe pins, movie pins and pins on a specific product, which is what you want. You are allowed to update price, product availability and more, plus there is more content for the search engines to find, which means more traffic. Rich pins can be used to showcase special products that Shopify or Shopify Plus store owners are currently trying to promote or you can use them for your products whenever you post them. This will allow you to get traffic to your brand’s Pinterest boards and send it straight to your Shopify or Shopify Plus web store.

5. Explore Pinterest’s paid advertising options: Pinterest also offers a wide range of affordable paid advertising options such as promoted pins, and setting up and configuring a Shopify or Shopify Plus store owners’ Buyable Pins on Pinterest is always a primary function of a Pinterest Advertising Audit from the Seibert Consulting Group’s SCG Digital Marketing team. Promoted and Buyable Pinterest Pins, along with display ads on Pinterest and precision product-specific dynamic retargeting on the Pinterest platform and off using the Pinterest cookie as a unique identifier and primary key, can inform a multi-phased approach to promoting web store traffic for your Shopify or Shopify Plus web store from Pinterest.

With dozens of Shopify and Shopify Plus web store implementations under our belts, along with our expertise in drop shipping and logistics systems for the Shopify platform, the Seibert Consulting Group has a long history of working with our eCommerce Clients on product selection and fulfillment. We can show you how to source and list products from your Shopify or Shopify Plus web store, or how to provide your own brand’s DTC products in a customized theme for Shopify or Shopify Plus that is reflective of your company’s story and values.

To find out more about Shopify or Shopify Plus solutions for your business, find out more about the Private Shopify & Shopify Plus Apps offered by the Seibert Consulting Group like Dropified, Celigo, Optimize Upsell, or to set up a free demo of the Shopify or Shopify Plus eCommerce platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG team at hello@seibertconsulting.com.

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What is Drop Shipping?

Drop shipping, a concept as old as the mail order catalog industry, is when an eCommerce company like yours purchases a product from a company that will then ship the product to the customer. Your company doesn’t actually buy the product until the customer buys it from you. This makes for lower overhead and removes the need to warehouse and ship products. However, the disadvantage of drop shipping, is that you aren’t able to mark up the product very much (typically) before customers decide that they don’t want to buy from you because your prices are becoming too high.

What Drop Shipping is offered through Shopify?

One of the drop shipping options offered through Shopify or Shopify Plus is Amazon itself. Amazon has a long history of allowing people to make a profit from selling their products on your website. This is a great deal because Amazon has amazing customer service and as a vendor that is selling their products you’ll benefit from that customer service reputation as well. Amazon is the biggest drop shipping company that is offered as part of the Shopify platform as well as the most reliable. Other Shopify or Shopify Plus integrations include enabling Amazon Pay on your Shopify or Shopify Plus web store as well as the ability to host products on the Amazon Marketplace. The Wal-Mart Marketplace has also recently been added as a drop-shipping partner, and Shopify agencies such as the Seibert Consulting Group are able to integrate your Shopify store’s products to Wal-Mart Marketplace, Amazon Marketplace, and other online ecosystems.

Shipwire

Shipwire is another drop shipping service that is integrated into Shopify. Shipwire allows you to store and ship your products from their warehouses that are located all over the world, specifically: The United States, Australia, China and the United Kingdom. There are many application-based drop shipping solutions available within the Shopify App store. To save valuable time and money, many online eCommerce retailers

Rakuten

Rakuten, which was previously called Webgistix, is the other drop shipping platform that is integrated into Shopify and Shopify Plus. They have a solid reputation and quite a few different shipping options which is super if you want to offer to your customers the widest choice available of shipping methods. Rakuten has a reputation for delivering items fast and keeping up with modern fulfillment and tracking technology, which you can integrate into your Shopify or Shopify Plus web store. They also have great customer service according to the people that have reviewed them online.

Dropified

Another super option for supporting all manner of drop shipping use cases on your Shopify or Shopify Plus web store is the excellent Dropified application and integration that is available from the Seibert Consulting Group’s Shopify Engineering team. This application provides your Shopify operations team (the SCG team can contract out a dedicated Shopify or Shopify Plus Operations Team to your site or organization if you need to augment your current staffing) with a portal and integration to the products listed on your Shopify or Shopify Plus web store. The integration allows you to list products from a number of different online marketplaces, including all of the marketplaces listed above as well as eBay among many dozens of others. The app features integrated tracking and order notifications, and seamlessly updates order information and details into your Shopify or Shopify Plus web store.

To find out more about Shopify or Shopify Plus solutions for your business, find out more about the Private Shopify & Shopify Plus Apps offered by the Seibert Consulting Group like Dropified, Celigo, Optimize Upsell, or to set up a free demo of the Shopify or Shopify Plus eCommerce platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG team at hello@seibertconsulting.com.

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Shopify Options you Might not be Aware of

If you look at the Shopify web site, you may get the impression that the only place that you can get Shopify themes is on the Shopify site. However, that’s not the case at all. You can actually find premade Shopify themes all over the web if you type the search term into Google. There are even more free themes out there that are on the Shopify site, although most of the ones that are on third-party sites do cost money.

Customizing a Shopify Theme

There are also designers and Shopify design agencies like the Seibert Consulting Group out there that will customize a Shopify theme for you. In fact, there are agencies and designers out there that will create an entire new Shopify theme for you. Of course, this is the most involved of all the options for selection of a Shopify or Shopify Plus theme, and it requires the most investment, however working on a custom Shopify theme for your Shopify or Shopify Plus web store will ensure that you get exactly the store look-and-feel that you want. If you have a free or premium theme that you like except for a few small items, you should also be able to get a designer or design agency such as the Seibert Consulting Group to fix those problems for a lot less than you would have to pay someone to design an entire custom Shopify theme.

How to Choose

Which theme you choose will depend on several factors. If you can find a free Shopify theme that fits your stores personality and has all of the functionality and features that you want, then you may want to go with that theme. The next step up, if you can’t find what you’re looking for, is to look through the premium themes both on the Shopify site and off. From there, you are left with getting a designer or Shopify / Shopify Plus design agency such as the Seibert Consulting Group to customize the theme for you or getting us to change a theme for you. If you have a smaller budget, you might be stuck doing without some features that you want.

To find out more about Shopify or Shopify Plus solutions for your business, find out more about the Private Shopify & Shopify Plus Apps offered by the Seibert Consulting Group like Optimize Upsell, or to set up a free demo of the Shopify or Shopify Plus eCommerce platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG team at hello@seibertconsulting.com.

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Not everyone has knowledge of this information, but when you sign up for Shopify or Shopify Plus you actually get access to a huge number of apps that can integrate with your Shopify site and allow you to have more functionality, more flexibility and add some pretty cool features that might just be the difference between a few web store sales and a whole lot of online revenues. If you are a Shopify or Shopify Plus store owner, and you haven’t had the opportunity to visit the Shopify App Store yet, this article presents to you an overview so you can know what you’re going to get access to in the Shopify app store, and some good advice about how, why and when you should get Shopify apps and install them on your Shopify or Shopify Plus web store:

The first thing you should know about the Shopify App Store is that it is not something that is included with your Shopify membership. In other words, it has more in common with the themes page. There are free apps that are in the Shopify App Store but most of the apps in the Shopify app store are premium, paid apps. Of course, as always, you get what you pay for, so the free apps may not even be worth your time. However, some of the low-priced apps are really reasonable and have a lot of functionality built in. You would be surprised how many things you can do with Shopify apps.

The second thing to realize about the Shopify and Shopify Plus app store is that the app store, and the applications within that store, operate the same on both Shopify and Shopify Plus. You have access to the same apps, which is very convenient when our Clients choose to upgrade from Shopify to Shopify Plus. There is usually no need to refactor any of the code within the presentation layer of a Client’s web store when we transition them to Shopify Plus from a Shopify Standard Edition web store. Likewise, the plugin app architecture, usually complete with one-click installation procedures, allows the Seibert Consulting Group to migrate our Clients from other platforms like Adobe Magento and Salesforce Commerce Cloud over to Shopify or Shopify Plus easily, as their apps frequently will migrate over to the new Shopify eCommerce infrastructure with one click – and no expensive development work on integrations for our Engineering team to have to work on, so our Clients are very happy.

Shopify can be compared to WordPress CMS as far as the look and feel of the back-end user interface appears. If one were to compare Shopify apps to WordPress Plugins, they would be equivalent of the WordPress plug-ins, complete with their one-click installation procedures and simplicity of configuration and updating. Shopify apps can help you manage your SEO as well as add useful many functions to your Shopify or Shopify Plus web store such as allow you to add rich video and images for your product variations. Basically, anything that your Shopify or Shopify Plus web store doesn’t have natively integrated into it out-of-the-box, there is usually an app for it. Before you buy any Shopify apps, you definitely should look at the free ones just to make sure that the functionality that you want is not out there in the marketplace already for free. As more and more programmers and Shopify and Shopify Plus development agencies like The Seibert Consulting Group develop these Shopify apps, the quality of the free Shopify apps will likely rise, just as occurred with the WordPress Plugins and Themes marketplace.

So now you know a little bit more about the Shopify / Shopify Plus App Store. The Shopify apps available there can definitely add some functionality to your website and it can be worth investing in a good app that is increasing your sales. However, try to avoid Shopify apps that have a subscription fee rather than a one-time purchase. There aren’t many of these out there but if you use one, try to find a replacement as soon as you know the app is useful for you.

To find out more about Shopify or Shopify Plus solutions for your business, find out more about the Private Shopify & Shopify Plus Apps offered by the Seibert Consulting Group like Optimize Upsell, or to set up a free demo of the Shopify or Shopify Plus eCommerce platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG team at hello@seibertconsulting.com.

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1. Product Reviews Influence Customer Options

The bottom line is, product reviews influence customer opinions. More than half of the people that buy products online read the customer reviews before they decide to part with their money. For these people, whether the positive reviews outweigh the negative ones is the determining factor of whether or not they’re going to buy.

2. Product Reviews Improve Your Marketing Efforts

Have you heard the Hollywood axiom that bad press is still press? Whether people are leaving good reviews or bad reviews on your products you are still getting reviewed and this will bring in visitors. Some companies even purposely spark controversy so that they can get traffic coming in.

3. Product Reviews Improve SEO

When it comes to search engine optimization, reviews are some of the best tools that you could have to improve your search engine rankings. That’s because reviews contain words and when you have more words on your site you rank for more keywords. In this way, even bad reviews are good for you once again; the more reviews that you have on your products the bigger the increase in traffic that you’ll get.

4. Product Reviews Show You are Legitimate

Another thing that reviews do for your business is show that you are legitimate. With all of the scams that are online these days, people are wary about buying from sites that they haven’t heard of or haven’t purchased anything from before. You can combat this to a certain extent by using trust symbols and using Shopify’s own payment gateways so that people can know that their information is secure. However, that doesn’t tell them if they’re going to receive their product nor does it give them any information about what kind of shipping you do or what condition the product might be in when it gets there, as well as customer service experiences.

To find out more about Shopify or Shopify Plus solutions for your business, or to set up a free demo of the Shopify or Shopify Plus eCommerce platform, please contact the Seibert Consulting Group at 760-205-5251 or email the SCG team at hello@seibertconsulting.com.

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